02/21 /// eMetrics Marketing Optimization Summit - Toronto April 23-26, 2012 -
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
“I found Alexandre easy to work with and passionate about Search Engine Marketing. To him, SEM is an adrenaline rush; the ideal attitude for a SEM expert. His knowledge of the subject was excellent and he delivered the results. In the few months that he worked on our business, he lowered our cost-per-click, increased our traffic and improved our conversion rate. Can’t ask for much more than that.”
/// Eric Lowe
Online Marketing Specialist
Tourism British Columbia
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Click Fraud /// Click Fraud is no different than stealing money from a competitor. This is how it works: people maliciously click on ads to purposely eat away at a competitor's ad budget; even on a small scale this can be damaging to a competitor. The most aggressive click fraud is when a network of computers with specially created software is used to maliciously click on a competitor's pay per click advertisements in order to waste their money and destroy their advertising campaign.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Uptime
Time in which a machine is actually operational and a worker is occupied. For example, the computer is up. This is the opposite of Downtime, when the machine is no longer operational, usually because of the need for repairs or maintenance.
