09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011 -
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
06/16 /// SEMPO Canada Search Summit, Presented by Google on June 29 in Vancouver
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!
“Alexandre is a true Search Marketing evangelist. He understands all facets of the medium with great enthusiasm and passion. His in depth knowledge of how to plan and implement successful Paid Search campaigns is definitely an asset for the clients he works for. I would definitely recommend Alexandre.”
/// Carolyn Cramer
Sales Manager
Yahoo! Search Marketing Canada
Read more...
Pay-for-Performance /// Term popularized by some search engines as a synonym for "pay per click," stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic. This approach is opposed to CPM-based ads, which cost money even if they don't generate a click. However, the definition is actually broader and may cover other forms of advertising. Related terms: Cost per click (CPC), Cost per thousand impressions (CPM), Paid inclusion, Pay per click (PPC)
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Referrer
The URL of the web page from which a visitor came. The server's referrer log file will indicate this. If a visitor came directly from a search engine listing, the query used to find the page will usually be encoded in the referrer URL, making it easy to see which keywords are bringing visitors. The referrer information can also be accessed as document.referrer within JavaScript or via the HTTP_REFERRER environment variable (accessible from scripting languages).
