09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011 -
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
06/16 /// SEMPO Canada Search Summit, Presented by Google on June 29 in Vancouver
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!
"I first got to know Alex on a business level working with him as part of my marketing team. From the moment I met Alex I was struck by both his enthusiasm for business and his clear understanding of the eMarketing world and the importance of search engine optimization.”
/// Bridget Phillips
Marketing Coordinator (Youth business developer)
Intrawest Corporation
Read more...
Conversion Rate /// Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Pay-for-Performance
Term popularized by some search engines as a synonym for "pay per click," stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic. This approach is opposed to CPM-based ads, which cost money even if they don't generate a click. However, the definition is actually broader and may cover other forms of advertising. Related terms: Cost per click (CPC), Cost per thousand impressions (CPM), Paid inclusion, Pay per click (PPC)
