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SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

"I felt that eMarketing was working for my company and proving it! I looked forward to receiving the weekly tracking reports; they were easy to follow and proved business was growing. We were actually able to calculate our Return on Investment weekly with these reports; this is a huge advantage over any other marketing initiatives.”

/// Julie Tingate
Sales & Marketing Manager
Landsea Tours: Whistler & Vancouver BC Sightseeing Bus Tours
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Contextual Link Inventory /// To supplement their business models, certain text-link advertising networks have expanded their network distribution to include "contextual inventory". Most vendors of "search engine traffic" have expanded the definition of Search Engine Marketing to include this contextual inventory. Contextual or content inventory is generated when listings are displayed on pages of Web sites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad.

/// Read the Glossary

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog

Glossary

Organic Traffic

"Free" traffic sent to a web site from search engines.

View the whole glossary