02/21 /// eMetrics Marketing Optimization Summit - Toronto April 23-26, 2012 -
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
“Nobody knows the ins and outs of Search like Alex. He’s the guy!”
/// Sandy Fleischer
General Manager
Fjord Interactive Vancouver
Read more...
PR / PageRank™ /// Google uses a weighted form of link popularity called PageRank(tm). Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob's personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, to see which web pages are considered important by Google and which aren't. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that's linking to you, the more your site's PageRank will benefit. The better your PageRank, the better you'll do in Google, all else being equal.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Organic Listings
Organic listings are the natural Search Engine Results given by the a search query. The reason it is named natural is due to the additional paid advertising present on most to the search results. For example: Adwords.
