02/21 /// eMetrics Marketing Optimization Summit - Toronto April 23-26, 2012 -
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
"The difference between professional Search Engine Marketing and no SEM is very simple: high amounts of traffic on your website versus almost no traffic. Alexandre Brabant from Vancouver eMarketing 101 made it easy to understand, to arrange and to maintain. Vancouver eMarketing 101 first endeavours to understand your business in order to realize your specific goals (sales, branding etc.).”
/// Vivian Vilich (PhD) & Dagmar Schulze
Co-Owners
Luxury Adventure Vacation BC
Read more...
Splogs /// A splog (spam blog) is a fake blog created solely to promote affiliated Web sites, with the intent of skewing search results and artificially boosting traffic. Some splogs are written like long-winded ads for the Web sites they promote; others have no original content, featuring either nonsense or content stolen from authentic Web sites.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Keyword Stuffing
Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags, overfilling alt tags with long strings of keywords, etc. Keyword stuffing is just another shady way of gaming the search engines and, as such, its use should be strongly discouraged.
