02/21 /// eMetrics Marketing Optimization Summit - Toronto April 23-26, 2012 -
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.
Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.
To learn more visit the website at http://www.emetrics.org/toronto/
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
“Alex’s presentation on e-marketing was timely and relevant for those attending, and was generally well received. His presentation style encouraged active participation by the audience, who had ample opportunity to have their questions and concerns addressed. Despite the presentation being during dinner, audience attention was very high, probably given the relevance of the topic to the industry at this time.”
/// Kevan J. Ridgeway
President & CEO, Vancouver Coast & Mountains
Annual General Meeting, Powell River, (BC)
Read more...
Google Quality Score /// Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors, such as CTR (Click Through Rate), and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its minimum bid and the better its ad position.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Google Bowling
"Google Bowling" is a term applied to a possible way to damage a competitors website. It is based on the theory that Google and possibly other search engines will penalize a website that has gained back links too quickly. By this theory, if you find a way to point a large number of low quality links to a competitors site, Google will consider the site as trying to spam the search engine and will lower the sites position in the SERPS. Google has stated that there is no way for a person to affect the rating of a competitors website. One possible way for Google to hold good on this claim is to devalue the links considered spam but not penalize the website. The possibility of "Google Bowling" has raise a considerable amount of criticism on Goggle's stand on spam resulting from buying or trading back links, especially site wide links that will give large numbers of links at one time.
