09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011 -
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
07/19 /// SEMPO Canada Search Summit Post-Conference Summary
06/16 /// SEMPO Canada Search Summit, Presented by Google on June 29 in Vancouver
5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .
SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver
Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!
“Alex is so passionate about what he does, his enthusiasm is contagious! I can honestly say that I had some doubts about what Alex suggested. I did not see the need and was concern about costs. Alex took the time to patiently educate me on the subject of Search Engine Optimization, Website Ranking and Link Building. I did not even know what these were a year ago and now I even have my own blog!”
/// Odette Morin
Founder & Senior Financial Planner
YOU FIRST Vancouver Financial Planning
Read more...
ROI /// Stands for "Return On Investment" and refers to the percentage of profit or revenue generated from a specific activity. For example, one might measure the ROI of a paid listing campaign by adding up the total amount spent on the campaign (say $200) versus the amount generated from it in revenue (say $1,000). The ROI would then be 500 percent.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Google Bombing
When a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company."
