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09/16 /// 5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011 -

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code:

08/30 /// SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver

07/19 /// SEMPO Canada Search Summit Post-Conference Summary

06/16 /// SEMPO Canada Search Summit, Presented by Google on June 29 in Vancouver

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Upcoming Events

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code:

SEMPO Vancouver SEM Meetup: September 13, 2011 at REVEL Room in Vancouver

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

Client Testimonial



"This is just a few words to thank you for an extremely informative and colourful seminar on e-marketing the other night.  I first thought that 4 hours would be long and maybe a little boring but I was surprised when I realized it was already over.  I would have taken more. As a "non expert" I found your seminar easy to follow and a real eye opener.”

/// Johane Thibault
General Manager
Holiday Inn North Vancouver
Read more...

Term Definition

Tattling /// Is XYZ (the competitor) doing well because they purchased links? If so, and it is something you can prove, then it is entirely within your right to tell Google using their sp@m report form. But will this work? It is touch and go whether your complaint will actually do anything in the short term because Google often collects these complaints and then upgrades its algorithm (if possible) to clean out other offenders using the same techniques; a more efficient process. That said, as Matt Cutts said in this video about link buying Google is not above occasionally using manual methods to clean out sp@m so you might get lucky and see an immediate result. This process is called tattling.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

TOP SEO in Canada, based in Vancouver (BC) Canada

TOP SEO Basic Member Logo: Vancouver BC eMarketing 101 SEO Services Vancouver

Search Engine Workshop Certification: Vancouver BC eMarketing 101 SEO Services Vancouver

Glossary

Contextual Advertising

Industry term describing the delivery of paid advertising across multiple platforms based on information contained in the document the advertisement appears on.

View the whole glossary