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11/26 /// 4 ways Yellow Pages Canada is screwing you up without your consent -

Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

09/29 /// SEMPO Cities Vancouver Mini-Conference: October 27, 2015: Digital Marketing Think Tank

10/06 /// SEM-SEMPO Vancouver Meetup: October 14, 2014: Demystifying Bing in Canada & Technological Revolution

12/12 /// SEM-SEMPO Vancouver Meetup: December 17, 2013 The Inefficiency and Opportunity of Intraday PPC Bids

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Upcoming Events

SEMPO Cities Vancouver Mini-Conference: October 27, 2015 at Steamworks in Gastown (375 Water Street) on Bing Platform Review and Product Road Map & SEO in a Mobile-First World, Multilingual SEO and More.

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative. 

Client Testimonial

“Alex Brabant has greatly impressed me on the importance of search marketing to increase my industrial customer base.  He is enthusiastic and knowledgeable and really takes the time to explain all the intricate details.”

/// Mario Beaudoin, Ph.D.
Research Associate, Manager
Nanofabrication Facility
Advanced Materials and Process Engineering Laboratory
Read more...

Term Definition

XML Feeds /// XML is a data format similar to CSV or a spreadsheet. XML feeds are a form of paid inclusion by which a search engine is "fed" information about pages. If a marketer is concerned that the search engine will not be able to crawl a site or get the right information about a page, marketers can pay to have their pages included by submitting an XML document.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

TOP SEO in Canada, based in Vancouver (BC) Canada

TOP SEO Basic Member Logo: Vancouver BC eMarketing 101 SEO Services Vancouver

Search Engine Workshop Certification: Vancouver BC eMarketing 101 SEO Services Vancouver

Glossary

AOL

Drives it's results from the open directory project and Google.

View the whole glossary