Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are.
SEMPO Cities Vancouver Mini-Conference: October 27, 2015 at Steamworks in Gastown (375 Water Street) on Bing Platform Review and Product Road Map & SEO in a Mobile-First World, Multilingual SEO and More.
SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver
SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative.
“Alex Brabant has greatly impressed me on the importance of search marketing to increase my industrial customer base. He is enthusiastic and knowledgeable and really takes the time to explain all the intricate details.”
XML Feeds /// XML is a data format similar to CSV or a spreadsheet. XML feeds are a form of paid inclusion by which a search engine is "fed" information about pages. If a marketer is concerned that the search engine will not be able to crawl a site or get the right information about a page, marketers can pay to have their pages included by submitting an XML document.
Read about it on my Search Marketing blog