Advertising:

Mark your calendar to attend the eMetrics Marketing Optimization Summit Toronto, April 23-26, 2012. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then this is a must attend event for you.

Hear case studies from companies such as Nissan, AOL, ESPN, Johnson & Johnson, Monster, Canadian Broadcasting Corporation, and many more.

To learn more visit the website at http://www.emetrics.org/toronto/

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: . 

“Alexandre is one of the most focused individuals I’ve had the pleasure of working with. His determination and dedication to get his ideas to fruition are second-to-none. In terms of eBusiness Marketing initiatives, if you ever need anyone to help you get something done with excellent results, Alexandre is the one to talk to.”

/// Marco Battilana
Web Content Producer
Resort Reservations Network (Intrawest)
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Content (General) /// The information contained in a document.

/// Read the Glossary

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog

Glossary

Tattling

Is XYZ (the competitor) doing well because they purchased links? If so, and it is something you can prove, then it is entirely within your right to tell Google using their sp@m report form. But will this work? It is touch and go whether your complaint will actually do anything in the short term because Google often collects these complaints and then upgrades its algorithm (if possible) to clean out other offenders using the same techniques; a more efficient process. That said, as Matt Cutts said in this video about link buying Google is not above occasionally using manual methods to clean out sp@m so you might get lucky and see an immediate result. This process is called tattling.

Theme

The main keyword focus of a web page

Title

The text contained between the start and end HTML tags of the same name. This text is associated with (but not displayed in) the web page containing these tags, and is displayed in a special position (usually at the top of the window) by the web browser. Title text is important because it normally forms the link to the page from the search engine listings, and because the search engines pay special attention to the title text when indexing the page. Also called Page Title.

Trackbacks

Trackback is a type of peer-to-peer communication system that was designed to send notification of updates between two Web sites via a Trackback Ping. Ping in reference to Trackback refers to a small message sent from one Web server to another. Trackbacks are useful for informing a Web site that you have referenced its Web site within your own Web site, and is popular with bloggers.

Traffic

The visitors to a web page or web site. Also refers to the number of visitors, hits, accesses etc. over a given period.

Unique visitors

Unique visitors defines the number of individual visitors who access the website during the time period of the report. A unique visitor is counted once even if they access the website more than once during the time period of the report.

Uptime

Time in which a machine is actually operational and a worker is occupied. For example, the computer is up. This is the opposite of Downtime, when the machine is no longer operational, usually because of the need for repairs or maintenance.

URL

Universal Resource Locator. An address which can specify any Internet resource uniquely. The beginning of the address indicates the type of resource - e.g. http: for web pages, ftp: for file transfers, telnet: for computer login sessions or mailto: for e-mail addresses.

URL Submission

A request to a search engine using online forms that a URL be indexed.

User Session

An instance of an Internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed. A user session is considered finished once an arbitrarily chosen period of inactivity - typically 30 minutes - is exceeded.

Visibility

How well-placed your web site is in the search engines for relevant keyword searches. Also see "Invisible Web."

Visitor Session

Sessions refer to the times a unique visitor has used the website.

Visitors

Visitors are individuals accessing the website via the internet.

Web Analytics

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Web Browser

Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.

Web Copywriting

The writing of text especially for a web page. Similar to the writing of copy for any other type of publication, good web copywriting can have a great effect on search engine positioning, so it forms a major part of optimization.

Web Standards

Widely adopted guidelines for CSS, XHTML etc. that help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users.

Webinar

A seminar offered by a company via the internet

White Hat

Legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design.

Xenu

A software tool to check broken links.

XML Feeds

XML is a data format similar to CSV or a spreadsheet. XML feeds are a form of paid inclusion by which a search engine is "fed" information about pages. If a marketer is concerned that the search engine will not be able to crawl a site or get the right information about a page, marketers can pay to have their pages included by submitting an XML document.

Yahoo!

One of the oldest and most established directories; also one of the top 3 search engines.

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