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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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“Alexandre is a true Search Marketing evangelist. He understands all facets of the medium with great enthusiasm and passion. His in depth knowledge of how to plan and implement successful Paid Search campaigns is definitely an asset for the clients he works for. I would definitely recommend Alexandre.”

/// Carolyn Cramer
Sales Manager
Yahoo! Search Marketing Canada
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Term Definition

Bot /// Short for robot. See "spider"

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Alexandre Brabant, BComm
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2538 Loseth Road
Kelowna (BC) Canada
V1P 1S6
778-371-9988
(although email is usually a better way to reach me)

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