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/// Posted by Alexandre Brabant on Wednesday, January 23, 2008
Yahoo Canada Big Idea Chair - Interview With Gord Hotchkiss on Search
I was looking for a research from enquiro minutes ago and instead I found this great video interview with Gord Hotchkiss on Search Marketing. I think you should check out if you ever want to become a leader in the online space. This interview was made by Yahoo Canada.
What attracted my attention is when he was asked about how the mainstream media marketers are responding to search, Gord does not hesitate to mention that most people are really scared. He is using the term *crapless* and I am still trying to figure out exactly what it means but I am guessing it is not flattering. In his usual style, he does not make any favor to Canadians when on the text version of the interview, he goes on by saying that “when you get to C-Level in Canada, it is like somebody has poured maple syrup on everyone… Everything slows down”. Canada has a culture of caution, which does not work well in search. The video is only 3 minutes long and he brings you straight to the point.
Here is the text version of the interview with Gord
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