Wordstream Keyword Tool Helps PPC Management Processes

I recently got a demo from a product called WordStream, a search marketing tool that can be used for a range of keyword and PPC management processes, and I was really impressed by its capabilities. I just want to share a few thoughts here to invite people to check it out. Where the tool sounds really helpful is in keyword grouping and organization, which is a crucial elements of PPC account categorization. Larry Kim, founder of Wordstream, claims this is the most overlooked process in both paid and organic search.

Like most search marketers I know, I use Excel for organizing my keywords. WordStream is meant to replace Excel, but it’s not a spreadsheet. It’s a dynamic, Web-based database that lets you not just group related keywords but also set rules so the software can automatically sort new keywords into the right groups as you expand your research.

Here’s how it works. First you upload your keywords into a private database.  The product offers a few options on how to do this:

* Use the keyword suggestion tool
* Paste keywords into a text block or upload a file
* Use the “advanced” options which pull keywords from your log files and Web analytics.

Next you segment your keywords down from one big list into high-level groups and then smaller subgroups to get a branching tree structure (what Larry calls “a keyword taxonomy"). Yes, you can do this in Excel but the cool thing about WordStream is that it has tools that suggest groupings based on keyword frequency/traffic volume. In the screenshot below, you can see that you can create multiple groups at once. When you create a “bird food” group for example, the software instantly groups together all the keywords that contain both “bird” and “food” including plurals, misspellings, etc. I can see this being a huge timesaver.

WordStream also includes a JavaScript tracker (like the Google Analytics tracker code) that adds new keywords to your database as visitors find your site. (It also tracks conversions.) The idea is to continuously expand your keyword research while refining your organization by creating more specific groups and subgroups.

The point of creating these tightly related groups is two-fold:

* To turn keyword groups into ad groups for PPC:  Larry’s theory is that starting out with a highly organized keyword structure makes your ad groups more likely to get high Quality Scores, because you can better target more closely-related keywords with more relevant ads and landing pages.
* To create SEO-focused content pages: Using WordStream you can easily break down the lists of keywords you want to rank for into specific groupings, and target those terms by authoring one themed content page for each group.

And WordStream provides integrated tools for doing this work: just select a group and do something with it, like publishing an ad group or creating Web content.

There are a few other features of note including a negative keyword tool for scrubbing your keyword lists and workflow tools to help diagnose possible problem areas and suggest optimization approaches. I think the main selling point for search marketers will be the ease of creating keyword groups from very large keyword lists, as well as the continuous expansion capabilities.

Anyway, here are a few links to learn more about WordStream!

* Free Trial
* Request a Demo
* Online Video Tutorial

Permalink /// Comments (48)

Comments

1. Is it me just too lazy or this seems very complicated?

   Posted by tim on 07/22 at 01:21 PM

2. It does sound a bit complicated but once you are into it, it is not as bad. Get a demo from Larry when you have a minute.

   Posted by Alexandre Brabant on 07/22 at 04:11 PM

3. WordStream is a search marketing tool that can be used for a range of keyword and PPC management processes, and I was really impressed by its capabilities.Its a demo product.

   Posted by Social Media Marketing on 07/27 at 06:17 AM

4. Its seems some complected but its not in real. Very good post. thanks for sharing it.

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5. I had read this post its very worthy to read it. When you see this first it look very hard but it not.

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6. nice post thanks for sharing with us.I was really impressed by its capabilities.Its a demo product. thanks

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7. PPC management,also known as paid search is the process of guaranteeing that listings appear in response to particular search terms, typically obtaining higher ranking by bidding more than other advertisers. Pay per click search engines often operate in an auction setting where each keyword is available to any advertiser willing to bid on it. Google,Yahoo, MSN and Ask are the leading pay per click search engines.

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8. WordStream is a Keyword Management solution for continuously optimizing & expanding PPC and SEO efforts involving large numbers of keywords. It’s your own private, online keyword workbench with integrated tools for:# Keyword Discovery & Negative Keywords etc etc.thanks.

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9. By manually managing each step in the PPC process, you, the search marketer, are preventing your company from reaping the full benefits that pay-per-click campaigns can offer.thanks.great post

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10. Nice tool!  It’s actually helpful for marketer to spend too much in their online business.  There are so many companies offering same concept as WordStream.

    Posted by Rafael on 07/29 at 07:38 AM

11. That looks great for organizing large campaigns at least as they get started. After the first month though a lot of non-performing phrases can be eliminated from the category groups when they are identified to have low ROI. Maybe after the results numbers come in each category could be split into performing and non-performing.

    Posted by David on 07/29 at 08:06 AM

12. It just only looks some complicated but in real its not.

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15. I have tried the FREE keyword suggestion tool by WordTracker and the Keyword Tool from Google Adwords. Both work ok, but I just feel that they are just not comprehensive enough in terms of features

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16. Actually, it looks like complicated, but it isn’t.  The good thing is its usefulness for organizing large campaigns.

    Posted by Dominic on 08/03 at 02:18 AM

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18. keyword suggestion tool sounds great! I usually used google addwords.

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19. WordStream also includes a JavaScript tracker like the Google Analytics tracker code that adds new keywords to your database as visitors find your site.It also tracks conversions.The idea is to continuously expand your keyword research while refining your organization by creating more specific groups and subgroups.

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21. Wordstream keyword tool proved to be very useful. The information provided by you made me so exciting. I am going to buy this tool soon.

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22. 1st of all I am new to PPC world and and going from board to board and article to article to learn about it more and more.Just stuck here and get too see the wonder tool “Word Stream” as you explain it as I get to its really a helpful tool for the beginner like me I am definitely going to use this tool and looks like its very easy to run as well.Thanks for to share and please keep updating that will be more helpful.Looking forward.

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24. Thanks for the sharing man. I want to start my PPC campaign soon, that’s why I need some keyword tools to help me out.

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35. WordStream also includes a JavaScript tracker (like the Google Analytics tracker code) that adds new keywords to your database as visitors find your site.

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