Use Paid Search Results To Guide Your Site Optimization Plan

In one of the last posts, I was talking about how helpful it is to use Google Trends to estimate search volume, spread your PPC budget over time and factor in seasonality. I have always been naturally inclined to start any Client Search Engine Marketing (SEM) Plan with a Pay Per Click (PPC) program and learn from it before creating an SEO Strategy. I just thought about this intuitively, and I believed that would make the best process. In Search Marketing, process is key. You skip a step and your plan goes sideways. I found a great article today that talks about this and how to use paid search results to guide your site optimization plan. It is a great article written by Nathan Lewis.

In a nutshell, because PPC is a serious business that drives billions of revenues for Google, MSN and Yahoo, and because it could be a serious investment item for your business, you need to gain as much information as you can in the process. There is a lot to be learn on how people search in your industry, how they think about it and you need to understand these nuances in order to implement an effective Search Engine Optimization (SEO) Plan.

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Comments

1. Really this is a great article.

   I agree that ppc is a serious business

   Posted by SEO Services Company on 11/03 at 03:42 AM