To Read: Seth Godin’s Meatball Sundae

Too often we (Search Marketing dudes) are being asked what the New Marketing methods can do for any given business. Too often we discover that the people we are talking to do not understand the rules of the new economy which creates some kind of an awkward situation. How can we say that their organization is not suited to fit with the New Marketing (and that there is not much we can do about it)? Seth Godin in his Book the Meatball Sundae answers this question and explain in details the new trends (14 in total) that define the new economy (or New Marketing) and how search marketing, among other things, is especially bad at interrupting people (old marketing). According to Seth, it is all about creating organizations that are in sync with the New Marketing. He provides countless amount of examples that will help you understand his point and how you can transform your business according to these new rules. Failing to do this will end up in a meatball sundae, a real sundae, with meatballs in it - first degree. Yikes.

That being said, this is not a book that I simply suggest or recommend. You MUST read it if you want to re-align your business in order to make sure you can capitalize on the new Marketing tools that are extremely powerful at generating revenues and profit. Buy The Meatball Sundae on Amazon.com.

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Comments

1. This book really sounds great. Is it only available at amazon.com?

   Posted by mitch from garden furniture on 09/25 at 07:02 AM

2. This book looks interesting. I wish I could have it now.

   Posted by Honda Fairings on 09/30 at 12:24 AM

3. This is quite an interesting book. And I’m sure it will catch a lot of readers. I bet it’s a good purchase too. Worth every penny.
   -M from Mexico

   Posted by Bahia de Kino on 10/16 at 08:34 AM