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eMarketing blog

/// Posted by Alexandre Brabant on Tuesday, October 23, 2007

Titan Recruitment is Looking for a PPC & Website Conversion Specialists

Here we go again. I think I should start an employment section on my site anytime soon. A lot of people in Vancouver (BC) are calling me to direct their quests in the right direction, anyone I would know who would be a good fit for these Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Paid Search (PPC) Management positions in Vancouver (BC). Like I wrote a few weeks ago on the scarcity of talent in the Search Engine Marketing job Market in Canada, I don’t know much people who would fit for these high-expectation positions. But, if I do know anybody, I suspect that would be one of you, the readers of my blog, who are making their way up in their learning curve in the fascinating world of Search Marketing. So, for the benefits of you all, here are the jobs. Not sure how much they pay, I suspect not enough (like most jobs I guess), but here they are anyway:

Are you a True Pay-Per-Click Marketing Expert looking for an Industry Leading Organization?

Are you a hands-on, experienced PPC Marketer who is well versed and interested in conversion optimization on sites, for maximum total ROI on campaigns?  Do you want to be working with leading PPC spend in over 20 local markets and using advanced “sanitized” techniques? Are you driven, creative and a shrewd marketer? If so, this may be the ideal role for you. 

Our client is a young and expanding lead generation company in the online finance and gaming industries.  With corporate offices in Europe and international operations, this position is located in Vancouver, British Columbia.

This dynamic organization is searching for an experienced PPC Specialist Lead our client’s PPC efforts, with multiple sites/product for each keyword (guides, tools, software, email, eBooks, bridge sites, etc.) You will be in change of the highest monthly spend among lead generators in the online gambling industry. 

With a corporate office in Europe and worldwide operations this position is located in beautiful and lively Vancouver, British Columbia.  As the motivated and multi-talented PPC Specialist you are a vital component of the North American operation team.  You will work closely with a solid and productive team.

Tasks include:

* Focusing on hands-on work of optimal ad copy, bidding rules and conversion landing pages.
* Working very closely with the Senior Marketing Manager and production team to have optimized products, landing pages, localization for our 15-20 sites/products used in PPC listings.
* Work with translation resources and do PPC on all +20 key online gambling markets.
* Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
* Help create and implement PPC strategies including extensive keyword research and analysis.
* Create and manage PPC campaigns across multiple search engines.
* Extensive work on conversion optimization of PPC campaigns with our conversion specialists.
* Extensive collaboration with Content Managers/Site Managers to create optimal landing pages per product/site.

Professional requirements:

* Experience with Pay Per Click and pay for placement techniques (1000+ keywords)
* Direct Contacts with the Search Engines a plus
* Understand and create copy optimized for search engines
* Candidate must have 4+ years of SEO / paid search experience mandatory
* Proficiency in SEO/PPC reporting and analytical tools
* Great written and verbal communication skills
* Good organizational skills, detail oriented, and the ability to handle multiple priorities at once
* Ability to take initiative, to be resourceful and to adapt to change
* Knowledge of conversion analysis and landing page analysis

Formal requirements:

* Strong command of the English language - written and oral
* 4 years online media experience
* University degree

Personal characteristics:

* Fresh Thinker
* A proactive approach and able to anticipate fast-changing circumstances
* Thrive in multi-project environment with high tempo and tight deadlines
* Self-starter
* High attention to detail

Where are you likely working today?

* Responsible for or senior PPC manager at leading international web company
* Senior PPC manager at leading online web agency in charge of PPC buy for clients

Opportunities for Your Personal development:

* Will compete globally in the fast paced online poker industry for the market leader, with high level of independence and responsibility
* Will get extensive business development exposure, demanding project management and negotiating skills
* Frequent contact with CEO and highly qualified colleagues (online media buyers, business development executives and programmers)

The company offers an extremely competitive base salary and benefits package, plus an opportunity to join a stable but growing company.

Please email your resumes to:

============================================
Here is the second one:

Are you a Skilled and Experienced Website Conversion Specialist looking for an Industry Leading Organization?

Our client is a vibrant, young and energetic company in the online gaming industry.  This dynamic organization is searching for the very best Website Conversion Specialist to work with a group who is leading the world in search engine optimization, lead generation and site optimization.  Working in various verticals with over 100 employees globally, this Conversion Specialist position is very demanding and yet very rewarding.

Your responsibilities include optimizing a large number of our client’s gambling guides, with poker and casinos in 23 local markets.  You will participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.  Sharing research findings and best practices with your team and company including customer insight, benchmarking, and industry updates as well as tactical analysis - using Site Catalyst to review click-through, key paths, most popular pages etc… and optimize content / offers in response with be a large part of your role. 

You will report on A / B test results, and perform ad-hoc analysis; proactively working to meet the reporting/analysis needs.  Base lining key metrics (i.e., conversion, abandonment %, etc.) of current web site will be used to measure improvement progress over time.  You will also work with web analytics, user experience, and development teams to prioritize initiatives and resolve issues in a timely manner. 

With a corporate office in Europe and worldwide operations this position is located in beautiful and lively Vancouver, British Columbia.  As the motivated and multi-talented Website Conversion Specialist you are a vital component of the North American operation team.  You will report to the CEO as well as collaborate extensively with the CMO, COO and highly qualified colleagues (online media buyers, business development executives and programmers). 

Tasks include:

* Analyzing web analytics data to determine where site conversion breakdowns are occurring. Then, working with the development team, you will identify ways to improve visitor interactions with the site so that conversion is enhanced.
* Creating business cases to size opportunities for conversion improvement.
* Presenting business cases to executives for approval.
* Measuring progress to determine success of changes.
* Ensuring campaigns are being optimized from the following sources: pay per click advertising, search engine optimization, outbound marketing campaigns, e-mail communications, organic traffic, affiliate traffic, emerging markets (RSS/blog/podcasting)

Professional requirements:

* BA or advanced degree in Economics, Business or closely related study. A Graduate Degree is desired.
* 3-5 years industry experience, experience in lead generation portals/guides or consumer e-commerce is preferred.
* Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment.
* Poker/Gambling industry experience is highly valued.
* Understands the complex web ecosystems and best practices and applies this knowledge to your work.
* An understanding of web strategy and design as well as competitive and consumer research principles.
* Experience with leading web analytics packages.
* Understand business objectives and drive design and online usability enhancements to meet goals.
* Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
* Thorough understanding of website metrics, data analysis, behavioural analysis and reporting tools.
* Good understanding of organic and paid search engine positioning and strategies.

Formal requirements:

* Strong command of the English language - written and oral.
* 4 years online optimization experience.

Personal characteristics:

* Fresh thinker
* A proactive approach that is intuitive and able to anticipate fast-changing circumstances
* Thrive in multi-project environment with high tempo and tight deadlines
* Team player
* Self-starter
* Creative problem solver
* High attention to detail

Where are you likely working today?

* In charge of optimization at leading international web company; portal, eCommerce, niche site
* Senior web consultant at top agency in charge of web site optimization for clients

Opportunities for Your Personal development:

* Will compete globally in the fast paced online poker and casino guide industry for the market leader, with high level of independence and responsibility
* Will get extensive business development exposure, demanding project management
* Will become key figure in organization, highly requested by managers to improve performance with expertise

The company offers an extremely competitive base salary and benefits package, plus an opportunity to join a stable but growing company.

Please email your resumes to

============================================

Check back here anytime soon, I might add a job section, most likely not my own, but rather a section where I will post all the jobs from everyone else looking to hire Search Engine Marketing specialists of all kinds. Guess who will have all that traffic in the end for all these targeted search terms? Oups.

Comments

  1. Alexandre,

    What’s going on buddy?!  Great to see a fellow BC boy doing well on the internet! (I’m from Nanoose Bay, Vancouver Island).

    Anyway - I myself am not a PPC expert...yet (although I’m pretty damn good with it), but I DO know someone that may be able to assist you. 

    The guy’s name is Leo de Leon.  (Look up Leo de Leon enterprises).  The guy is a MASTER affiliate marketer, and knows a TON about PPC.  If you’re still looking for someone, he might be a guy you want to contact (if he himself doesn’t want the job, he’d probably know a ton of other PPC experts that could potentially help you...and he could refer them to you).

    Anyway Alexandre - all the best man! 

    Cheers.

    Kapil Desai.

    Posted by Kapil Desai on 03/19 at 10:30 AM
  2. I’m glad too see that still it’s working the hiring with knowledge skills and not just with the “nephew” way how is done in general…

    Posted by teren deschidere drum national on 04/09 at 01:29 PM
  3. Viaden Media deeply understands the objectives of online casino and online poker business. The online gaming market keeps raising its competition level. It is getting harder and harder to drill though the brick wall of your competitors even if you have a better online gambling services range, better games functionality and better website design. Starting your online gaming business you should begin with the end in mind. Your services range, design and website user friendliness will stay unrecognized unless online players know about your existence.
    ONLINE BETTING

    Posted by ONLINE BETTING on 08/12 at 11:21 PM