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/// Posted by Alexandre Brabant on Wednesday, May 23, 2007
The Ultimate Web Analytics Comparison Resources
Last week, I was talking with Andrew Spoeth from Enquiro.com who phoned me personally to make sure I am fully aware of the latest B2B research study on purchasing behaviors they recently published. During our conversation, Andrew asked to take a look at Manoj Jasra’s blog on Web Analytics. His blog is great and I strongly suggest to add it to your favorite reader. As I was reading through it, I found something very valuable that you might like. Manoj compiled the ultimate web analytics comparison list along with features on each web analytics tool.
2 weeks ago I met with David Salinas from Google Analytics team out of Boston, and he assured me that with the new interface, Google Analytics is becoming one of the strongest products on the market. As I am a big fan of Omniture SiteCatalyst, I wanted to know which tool between Google Analytics & Omniture SiteCatalyst is the best, regardless of price. Manoj points to Bart Gibby’s site on this comparison and the results he makes clearly points out that the complexity of Omniture SiteCatalyst (and the price) do not work for him and the businesses he represents. Keep in mind that a common yearly price tag for Omniture’s tool is $30,000. As a result, for most companies, even the ones looking for an enterprise solution in web analytics, the product of choice, according to these experts, remain Google Analytics.
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