The Reptilian Brain: Understanding The Code

Last week, my good friend James from Boxcar Marketing sent me a great article that triggered a lot of discussion on understanding the consumers reptilian code we are operating with. He sent it for numerous reasons and I have to post it here just to make sure I don’t forget about it. This article help us understanding how our web strategies can be perceived and how to better interact with our numerous audiences, which includes Non-tech savvy marketers. As such, we are trying to find ways to convince them to become user centric.

There is a lot of stuff in this article and I don’t want to summarize it. If you are in marketing, you have to read it: The Reptilian Brain

Here were my thoughts after I read it, just in case you are interested:

1- Search Marketing does not have a code yet because most business people do not have emotions attached to it
2- Traditional media people has an embedded code that was imprinted a long time ago. They can’t change it and don’t want to change it which explains why they want - at all cost - to make search fit within their existent code, as opposed to create a new one.
3- Young people who grow up with Search & Google, and thus have a strong imprint and code with online media manifesto, will make my life easier in 10 years. (Be patient)
4- Unlike most people, I have a strong emotion about search and people can’t relate to me as they do not have the same couple: code + emotion
5- This guy is brilliant and understands what most don’t

It seems like the very first thing I want people to get before they go online (ie search and web development in general) is to become “user centric” in everything they do. That applies to much more than online marketing for that matter. Give & you will warm up. Traditional media advocates can’t do that. That would refer to a brand new code of interacting with consumers to be built, which implies letting go of the older one. It is so reptilian that it is impossible to ask for this much. 

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