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/// Posted by Alexandre Brabant on Friday, May 18, 2007
The Power of Goolge’s Web Optimizer Tool
My SEMPO Canada colleague, Darcy Foster from VKI Studios, made a good post today about his experiment in using the new Google Website Optimizer tool. They came up with a few key insights of using the tool, which you may find interesting:
Notes from running the experiments: Pages that don’t get a lot of traffic can take a very long time to get any results, so you should test fewer variables and fewer versions. Otherwise you might never complete your experiment. Don’t assume because something works on one page that it will work on other or all other similar pages. You’ve got the tool now so test everything.
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