Six Simple Tricks to Boost your Google Adwords Click Through Rate

James from Boxcar Marketing sent me this article today from OneDegree.ca on six simple tricks to boost your Google Adwords Click Through Rate (CTR). This is a must-read if you are doing a lot of Pay Per Click (PPC) with Adwords.

6 Simple Tricks to Boost your Google Adwords CTR (Click Through Rate):

1. Use title case: Simply switching from proper case “like this sentence” to title case, “Like This Sentence,” regularly improves click-through rates.
2. Add quotes: “Quotes boost clicks,” particularly when you use them in headlines.
3. Tell a secret: Unfair advantages compel attention. Promise inside information or simply use the word “secret” in relation to your product—it’s your secret weapon.
4. Use numbers: Figures such as in “100% guaranteed,” “100 times better” and “1-click solution” draw added attention.
5. Insert symbols: Visual variation draws the eye. Use acceptable symbols—such as (tm)—to stand out.
6. End on ellipses: Research shows that ending on ellipses—“...”—encourages clicks, possibly because it drives home how more information follows the ad.

Why is CTR so Important?
Increasing your CTR is very important because it is part of Google Adwords Quality Score for your ads. If your CTR goes up, you can lower your bids and still maintain your positions. 

Permalink /// Comments (12)

Comments

1. In some testing I did with a client who spends thousands a month with Google, I discovered that rhyming ads out preform ads that do not have a bounce to them. Unfortunately, not all ads can be made to rhyme.

   Posted by Search Engine Optimization - Tery Reeves on 01/24 at 01:31 PM

2. Thanks Terry! Your comment is really helpful.

   Posted by Alexandre Brabant on 01/24 at 03:15 PM

3. When a user is searching for particular information, due to shortage of time or patience, he will obviously go to the websites that are listed on the first page. Search engine optimization help will ensure the maximum visibility of your website on the internet. The careful planning and strategies developed to promote your website will make certain that it gets a good ranking and has easy accessibility and visibility. The traffic will thus be guided to your website. The connectivity, links, content available on your website will guarantee that the users who have been guided to your site keep coming back every time they are looking for information that your website offers.

   Posted by Vikash Pachauri on 01/25 at 03:34 AM

4. Sign up for Google Checkout and you will have a very eye-catching icon near your ad. On a page with more than 21 listings could increase your CTR very easily by making your copy more visible to the visitors.

   Posted by Articlesgarage.com on 02/04 at 11:49 AM

5. Great blog with a lot of good information! Thanks.

   Posted by teak furniture on 09/22 at 06:33 AM

6. I’ve noticed they took out recently the minimum bid crap
   

   Posted by Samantha on 09/22 at 08:43 AM

7. Thanks for the info! Great six simple tricks

   Posted by Best Pay Per Click on 10/17 at 03:14 PM

8. The meat and potatoes of CTR is to properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards.

   Posted by CtrMeter on 02/10 at 10:51 PM

9. Sign up for Google checkout and you will have a very eye-catching icon near your ad.

   Posted by Search Engine Optimization on 08/11 at 12:35 AM

10. Thanks for these tips… I surely will do it.

    Posted by Gold Beach Hotels on 09/01 at 06:18 AM

11. Good to know these search engine optimization tips. We value keywords very much and the proper use of these keywords. Use of sitemap too can help.

    Posted by ppc management services on 01/11 at 09:17 PM

12. Obvious sound is excellent...i thing we get customer rapport right...Square Peg Web

    Posted by rena on 07/05 at 10:37 PM