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/// Posted by Alexandre Brabant on Thursday, August 23, 2007
SEO Tool: Alexa Ranking Case Study - from 1,2M to 395,188 in 6 months
Alexa ranking is a great tool. I use it all the time to monitor my Clients’ traffic progress as well as my own. Because it is monitored daily, a small increase in traffic, measured in visitors and page views, will be sufficient to modify your Alexa ranking dramatically.
Here is the definition of what it does: Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.
So, sites who have the most traffic have the lowest Alexa Ranking. Right now, the top 10 are occupied by Yahoo.com, Google.com, YouTube.com and others:
Here are the top Sites in Canada.
Since I launch my search marketing blog 6 months ago, My Alexa ranking went from 1,2 Million to 395,188. This is simply because my blog helped attract more visitors. As a comparison with other local companies you might know, Livelinks.com is 312,623, Techvibes.com is 111,708. The Georgia Straight (straight.com) is 61,341. DarrenBarefoot.com has an Alexa ranking of 74,401. Now, if you have an Alexa ranking of 1Million or more, you really have to start doing something about it. Since this is public information, your competitors know about it and can easily guess your traffic level. Therefore, I think this is a strong argument to get the ball rolling on a search marketing plan.
Take a minute to check your Alexa ranking today and set a reminder to do the same every month. Making progress on this side is exciting and keeps you motivated to continue climbing not only the positions in search results but also the long ladder consisting of all the other websites within your category.
Comments
A low ranking on Alexa does not indicate that the traffic is not being generated on http://www.google.co.in, http://www.search.yahoo.com and http://www.search.msn.com search engines.
Posted by Alexa ranking affects SERP ranking? on 12/04 at 03:00 AM
