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/// Posted by Alexandre Brabant on Monday, April 23, 2007
Search Engine Strategies (SES) Toronto - June 12-13, 2007
Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 12-13 2007. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host a wine & cheese evening session to present the first year of accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Programming Director, Chris Sherman, this show can help you learn:
* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.
Search Engine Strategies Toronto will be held on June 12-13, 2007 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Conference website.







