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/// Posted by Alexandre Brabant on Wednesday, October 24, 2007
Search Engine Strategies (SES) Chicago - December 3-7, 2007
Mark your calendar! One of the main events of the year in Search Engine Marketing: Search Engine Strategies (SES) Chicago is coming back again soon on December 3-7 2007. As always, there will be a lot of people representing SEMPO Canada at this conference including Ken Jurina, Co-Chair of SEMPO Canada, Andrew Goodman from Traffick.com, along with many representatives of the Canadian Search Marketing Industry. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics. Organized by world’s leading search authorities, SES Chicago Conference Chairman, Kevin Ryan, this show can help you learn:
* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.
Search Engine Strategies (SES) Chicago will be held on December 3-7, 2007 at Chicago Hilton, 720 South Michigan Avenue, Chicago IL.
For more information on SES Chicago, please visit the SES Conference website.







