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/// Posted by Alexandre Brabant on Tuesday, October 09, 2007
Search Engine Result Pages: Are you in the the Golden Triangle?
One of the fascinating concepts in search marketing is how quickly online users scan a typical Search Engine Results Page (SERP def.). A few years go, British Columbia Search Marketing Company Enquiro made an eye-tracking research to show how people behave with a search results page. The study watched eye movements of fifty users on the Google search engine result pages. It revealed a “Golden Triangle” that confirms nothing beats organic search results—sponsored sites that appear above results do very well though. Enquiro called it the “Golden Triangle” and here you can find examples of their eye-tracking studies.
If you are not familiar with the Golden Triangle and how online users are using search results and where they look for listings, I strongly suggest you to take a look at this graphic which shows in vibrant colors where eyes are going in a search results page:
Now, take a look at which positions you hold in search results and if you are not in the prime spot as shown above, feel free to contact me to improve the situation.
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