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GeneraleMarketing 101 News/// Posted by Alexandre Brabant on Thursday, August 09, 2007

Search Engine Optimization SEO Tutorial - Google allinanchor

I love these Google commands that few people are using. It allows you to refine your search query or to fine tune your Search Engine Optimization (SEO) plan. If you are not yet aware of them, here is one of the most commonly used:

site:yourdomain.com
If you include [site:] in your query, Google will restrict the results to those websites in the given domain. For instance, [help site:www.google.com] will find pages about help within google.com. [help site:com] will find pages about help within .com urls. Note there can be no space between the “site:” and the domain.

Why is this important? When you are doing Search Engine Optimization (SEO) for an entire site, you want as many pages as possible indexed (index definition) in search results, and you want to make sure each page has its own unique page title, description, body text and so on. You want to make sure that each snippets of text taken by Google from each page will look different in search results. A quick use of this command will let you know if your SEO efforts start making sense. Try it! If you want to test the full list of Google Commands for competitors, clients or your site, you can go here and print the page for future use. The more you know about Search Marketing, SEO tools and search commands, the more you will have an advantage over your competitors.

There are of course other Google Commands that are quite helpful to use. Here is a tutorial on the Google allinanchor:


If you don’t like how your pages appear in search results, feel free to and we will correct the situation.

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