Search Engine Marketing Fact Pack 2006

Last week, a colleague sent me this document, which I would like to share with everyone. It includes all the latest trends in search marketing including data on each search engine, keywords, sites and studies about search engines marketing. You will find search engines market share data, search engine by gender, top vertical categories & keywords, average cost per click per category and so much more.

What I found most interesting though is the top 12 (and worse 12) online marketing tactics used by online marketers to generate traffic to their site. I guess this is the part I loved the most especially since it is based on a survey of real people doing real online advertising and it ranks banner ads at the second lowest spot for online marketing tactic effectiveness. Check it out:

Since this is the case as the study shows, why are still so many advertisers doing it then? I can’t figure out the interest of purchasing anything online that interrupts people. Even pop-ups and pop-unders are actually more effective, according to this study. Feel free to give me your comments on these stats. You might find something that slipped through my eyes and that I need to pay attention to. 

Please find below the full link of this phenomenal resource on search engine marketing current trends:
http://adage.com/images/random/searchfactpack2006.pdf

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