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/// Posted by Alexandre Brabant on Tuesday, May 20, 2008
Search Ads Perform Better Than Display: A Report by the NY Times
An interesting report was published today that display ads may be pretty (pricey) vehicles with bells and whistles that dazzle the eyes, but it seems that cheap but effective search ads get better results, according to a report in The New York Times.
While online advertising is still much stronger than other forms of advertising, there are signs of weakness.
The evidence, per the Times:
Online publishers are (at least right now) getting less money for the ad space they sell. (The prices paid through online advertising networks plummeted 23% from March to April).
Display ad revenues declined at AOL by 18%, according to Time Warner.
Comments
For sure search advertising performs better than banner advertising. Thats why google’s contextual advertising network is so successful
Posted by free classifieds website on 06/06 at 08:50 AMyes, search ads do perform better than display. its been proven for which more and more people are getting into content network advertising
Posted by classifieds on 06/07 at 10:20 AMWow, I didn’t know display ad revenues where down that much (18% and 23%). Haven’t seen any drop in our cost for ppc :( . Wonder if the drop in revenues says we’re in a recession?
Just so long as people still buy a trade show display now and then (and perhaps they buy that trade show display at our online estore), we’ll keep this online internet thing going and I think we’ll all be ok.
Posted by trade show display on 06/10 at 03:23 PMThank you for such a nice information
Looking forward to more on this
Posted by SEO Company India on 06/16 at 01:18 AMI maybe have to ask a couple persons about the reality of the ads. Thanks though.
Posted by Suzuki Fairings on 09/23 at 10:03 AMSo those display ads would become the most important advertizing on internet? if not they already are.
Posted by Garden Furniture on 09/25 at 03:27 PMI appreciate it very much, at least I know from it someone is reading the contents I have here.
Posted by article writing on 08/03 at 12:27 AM
