RSS Feeds 101: Measuring your Readership & Progression Curve on Feedburner

Every week, I explain to new potential clients the power behind blogging and its relationship to the ongoing battle of increasing site traffic over time. Blogging has also a strong relationship with Search Engine Optimization (SEO) on top of the fact that adding fresh content to your site (ie. Blog) helps improve your rankings. As you know, my Search Marketing Blog is only 6 months old and I am still learning how to do this right. So far so good. I can tell you that the process has been somewhat easier than anticipated but the results are far greater than what I expected. Before I show you the results, you must take note that I have been working on my blog approximately 5 to 10 hours per week. Here is the progression of readers I have had since March 15, 2007:

Not bad, eh? That is the kind of growth curve that I can live with.

And here is what you need to remember if you consider launching a blog, from my own experience:

It pays to have a blog! (real customers looking to buy from you)

It brings in better prospects

It brings awareness to the existence of your business (from those who just stumble upon your site)

It reaches an audience you did not previously have

It increases your potential customer-base

It solidifies your online presence

It raises your professional profile

It helps you becoming a better writer

It keeps you motivated as you evaluate your progress

It takes time

There are a lot of arguments for doing it and very few drawbacks. The ratio, cost (time) vs benefits is outstanding. Fortunately, as everything else online, you can measure your progress over time through Feedburner (owned by Google). Soon enough, we can speculate that the amount of subscribers to your RSS Feed (in this case 53 as of November 5, 2007) will become part of the Google search algorithm and this measure will help Google position your site organically. You can’t avoid it. If you are not sure which CMS (Content Management System) to use to incorporate a blog on your site and how to get this done, feel free to Contact me and I will suggest a few options and people to work with. For a thorough education process on Blogging, please sign up to attend the next Northern Voice Blogging Conference 2008 in Vancouver (BC) Canada (site to be updated soon). 

Permalink /// Comments (0)

Comments