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Search Marketing NewsGeneralSEM Best Practices/// Posted by Alexandre Brabant on Monday, October 22, 2007

Reputation Management 101: Start Polishing your Profile on Facebook

You may have heard the news last month about Facebook opening profiles to search engine indexing. It may be a good time to take a second look at your profile and polish it to make sure it won’t offend anyone.

Now, since I saw my Facebook profile indexed in Google as well as in Yahoo over the weekend, I can confirm that it is likely that your Facebook profile may have been indexed as well. Don’t wait a second and Google yourself right now and see if it is there. It should appear on the first page of search results.


What does this mean to you?
Since your Facebook profile is now indexed, anyone can Google your name and access it. Because of Facebook popularity, it is likely that your Facebook profile may appear on the first page of search results and thus get a fair share of the traffic from Search Engine Result Pages (SERPs). But, unlike your LinkedIn profile, which is generally speaking more professional & polished, your Facebook profile contains a wider variety of content that is prone to interpretation. There are elements in most Facebook profiles that I would not want prospective clients to know for instance. Therefore, it would be helpful for you to review it carefully and remove any controversial items that may have been posted by you and/or your friends or any information that may be wrongfully interpreted. Tell your friends to be careful when they post content on your wall as well as pictures of you in different contexts or settings that you do not appear at your best (!) or for a business-type audience.

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