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/// Posted by Alexandre Brabant on Monday, October 15, 2007
Monday Morning Memo from the Wizard of Ads (Roy Williams)
Every Monday morning, I get a newsletter that I truly look forward to receive: The Monday Morning Memo from the Wizards of Ads. Unlike everything else I receive through various sources, The Monday Morning Memo from the Wizard of Ads offers a unique experience in our customers’ brain where Roy Williams dissects the human nature needs, behaviors and give us ways to better connect with our customers with an increased understanding of what they really want to satisfy. In most cases, customers’ needs go way beyond what they would say to define it. You need that extra layer of understanding in order to adjust your offer accordingly. This newsletter is awesome and I heartedly recommend it.
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