Link Baiting 101: Microsoft is “Dead”

Every now and then, I like to focus my attention on Search Marketing terminology 101 and explain it in more details & provide examples. Today, I want to talk about Link Baiting. Simply put, link baiting refers to anything on a website that encourages links from other websites. This is especially important to understand when it comes to blogging as we write post titles very often. Link baiting can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking. 

So here is your link bait for the day: Microsoft is “Dead”. You can also found the original post on Microsoft is “Dead” here.

Of course it is not, the article refers to the difference in philosophy that Google, Yahoo & Microsoft has, which compromise its longterm survival since no one fears them anymore. Fear (or lack thereof) seemed to be the main factor that contributed to the emergence of new leaders. According to the author, Paul Graham, a few factors contributed to the death of Microsoft:

1- Google, of course
2- Gmail and “Ajax” & the decreasing need for a desktop
3- Broadband Internet
4- Apple

Le roi est mort, vive le roi.

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