Gord Hotchkiss Sheds Some Light On B-To-B Purchasing

In my last blog post, I mention the publication of Enquiro’s latest free whitepaper about B2B Purchasing behaviors.  Today, Gord puts some lights on the study he just published from his company Enquiro. As such, he wrote this article as part of his weekly Search Insider column called Shedding some lights on B2B Purchasing. As I was reading through it, I saw an incredible stat. Despite the fact that the first places business buyers turn to are the major portals, and of course the favorite search engine remains Google with an overwhelming majority of 77%, 74.2% of the clicks happened on organic listings. Study after study, it shows a growing trend that favors Organic listings. Yet, the vast majority of any Search Marketing budget is still going towards Paid Search Advertising. Don’t get me wrong, I remain a strong advocate for paid search advertising but as everyone is getting in the field, the main opportunity is moving away from paid search and goes straight back to its roots: the natural listings. And that applies to B2B Purchase cycle too.

Permalink /// Comments (0)

Comments