Free Webcast: PPC Management Tips for Success: Building a Winning Account Structure

For as long as I have been managing PPC campaigns, there has always been a common issue across ALL account: the structure. If you don’t have the right PPC account structure, you set yourself up for failure. Of course, few people make the difference between a good account structure and a poor one. If you are not sure about which one is which and what it looks like to have a winning account structure, please feel free to attend this Free Webcast on Tuesday, August 19 - 1 PM EDT

PPC Tips for Success: Building a Winning Account Structure

Speaker:
Addie Conner, CourseAdvisor, Inc.

Creating a successful paid search (PPC) campaign depends on a variety of elements, from keyword research all the way to informed evaluation of the leads you’ve generated. But one of the most important “big picture” aspects of your PPC campaign is your initial account structure: organize it well, and you’ll reap the benefits of positive results. Organize it poorly, and your campaign is sunk.

Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s PPC campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure—why it’s important, what factors you should consider before you get started, and how you can go about developing a structure that’s right for your campaign.

In this webcast you’ll learn:
* How quality score factors into your account structure
* When to use multiple accounts in your campaign
* What the search engines see - and why it’s important to know
* What to consider when evaluating automated tools

Addie Conner is Director of Search Marketing for CourseAdvisor, Inc.

Register Now
Sponsored by:
Sponsored by Marin Software

This webcast is sponsored by Marin Software, which provides an enterprise-class search management application to larger advertisers and agencies. Marin Search MarketerTM addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin deploys rapidly, with no charges to destination URLs, with pay-as-you-go pricing and no fees. Marin offers a 30-day, full-featured free trial and is designed for marketers spending $50,000 and more per month on paid search. For more information, please visit marinsoftware.com

Permalink /// Comments (5)

Comments

1. Great review!!!

   Really important information.

   Thanks for sharing.
   Document Management Software

   Posted by Document Management Software on 09/09 at 10:46 PM

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   Posted by website marketing on 10/08 at 05:46 PM

3. Great post. Blogs are a very natural way to attract links. I’d love to see a post on how to get your company to blog. Particularly if you are dealing with a large, conservative company.

   Posted by seo expert on 10/08 at 05:47 PM

4. very useful articles…..I think seo off site more important and power full for getting free traffic than seo on site, I already implemented for my web……so I am focus on off site optimisation…thanks

   Posted by Search Engine Optimisation on 10/14 at 06:34 PM

5. Excellent content! Thanks so much for sharing. I couldn’t agree more that successful PPC starts with structuring keywords appropriately. It will help improve quality score.

   Posted by Document Management System on 10/21 at 03:47 PM