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/// Posted by Alexandre Brabant on Monday, March 30, 2009
Costa Rica Tourism Gets Billed $2 Million for Magazine Ads (and nothing on SEO)
A cool story pop up on the radar this morning, Porter Novelli International, a wholly owned subsidiary of the Omnicom Group has billed Costa Rica $2 million dollars for a handful of ads in National Geographic Traveler magazine. The ads begin in June and run until November. $2 million dollars for magazines that sit near toilets .. and SEO budget for Costa Rica Tourist
Board (ICT) ... it’s rumored to be zero.
So they spend money on magazines… but have no budget where people are actually looking.. online and though search… amazing stuff.. Source : here and here
Comments
Are these guys living in stone age? I see really small business keeping an online advertising budget and SEO budget. For a company that spends $2 million in magazine advertising, I believe they should definitely think of online spend (unless they are anti-internet company).
Posted by Jeet on 04/05 at 04:19 AMThe article has references to the difference between mass tourism and tourism. basically,mass tourism are high volume, low price point type tourists - especially through packaged tours,back packers and cheap acco/food/travel - to some extent hippy tourism.
Posted by Condominiums Mississauga on 08/07 at 03:35 AMWell, in their defense, SEO is fairly new especially to those who are not familiar with the web world so it’s really understandable that they would prefer the more traditional way of advertising. National Geographic Traveler magazine happens to be one of the best selling magazine.
Posted by Dreams Puerto Vallarta Resort on 08/25 at 01:36 PMThey probably don’t know that such a thing as SEO existed but $2 million is just too much for a magazine advertisement, but then again it is the National Geographic.
Posted by Judith on 08/25 at 01:39 PMSo really stupid and a silly thing they’ve done!
Do they live in the stone age?!Posted by Polish on 10/29 at 11:48 AM
