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Blogging & RSS PromotioneMarketing 101 GeneralSEM Best Practices/// Posted by Alexandre Brabant on Thursday, May 03, 2007

Blogging 101: an Introduction from Boxcar Marketing

My friend James from Boxcar Marketing must have said it a thousand time: You should start a blog. For a year I also heard him say: We fear change. It is hard to admit it, but this can apply to me every now and then considering it took me this long to start a blog. Monique, James’ lovely girlfriend and partner in Work Industries, was kind enough to teach me the first few lessons about blogging 101 a few weeks ago which I post it here.


Since I find this helpful, I think it might help you too. Here are the first few tips about blogging for newbies:

1. be smart (it’s easy to make stupid mistakes and or post without
considering the implications. This is a public record of you.)

2. respect existing confidentiality agreements (don’t blab about your
current or former employers unless you really, really can do it
anonymously)

3. don’t break news, don’t disclose confidential info (Don’t leak
stories from your employers or clients, it could cost you your job.)

4. be cautious with third party info

5. respect prior employers and employees (don’t air dirty laundry,
especially on a blog)

6. identify yourself (don’t post anonymously in comments, etc. on
your blog or others)

7. be cautious in how you offer support or advice

8. Speak for yourself (don’t respond on behalf of your employer, your
client, your friends, etc. unless you are authorized to do so)

9. Think about reactions before you hit “post”, how would this look
on the front of the Globe and Mail

10. When in doubt ask

Hope that’s helpful. Other advice is spell check. Modify posts by adding a new post and linking to the old, or by adding an UPDATE to the original post rather than rewriting it. Thanks Monique!
If you like this, make sure you subscribe to her Underwire Newsletter: Full Support for Non-Techie.

Comments

  1. Alex, thanks for the kind words and spreading a good message! Reading your blog I can see you’ve taken the guidelines above to heart, and you’re finally kicking some ass.

    Posted by James on 05/09 at 09:10 AM