Advertising Industry Suffers an Image Problem

I came across a blog post about the current image of advertising in North America that stroke me. Listen to this: according to a recent study recently published in Adweek, the Advertising industry suffers an image problem. The study reveals that only 10% of the consumers surveyed consider advertising ethical. This percentage is only 1% more of perceived ethic than used car salesman. 

The global advertising industry on Monday committed to improving its image and regulating itself as it battles growing anti-brand and anti-corporate sentiments. The World Federation of Advertisers said it wants to give consumers more of a stake in advertising by boosting the complaints process and generating more feedback.

In another study, they asked consumers about which industries should be regulated more. Here are the top 5 responses, in order:

* Water pollution,
* Toxic waste,
* Air pollution,
* Advertising
* Nuclear facilities.

That gives a very strong indication about where consumers are at with regards to their response level to advertising.

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