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/// Posted by Alexandre Brabant on Wednesday, September 26, 2007
Advertising Agency Websites: Digital Masturbation
A friend of mine sent me this great article today by David Meerman Scott from Web Ink Now on why you should avoid working with Advertising Agencies to develop your site. The article presents a few reasons why Ad Agencies are so bad at it. It also provides examples. Here they are:
Reason #1: Ad Agencies focus on aesthetics over information.
Reason #2: Ad Agencies focus on the wrong part of the sales cycle.
I know I talked about this a few times lately, but please allow me to add a few of my own:
Reason #3: Ad Agencies can’t communicate (they don’t listen).
Reason #4: Ad Agencies don’t realize they are being caught lying.
Reason #5: Ad Agencies don’t care about online users.
Reason #6: Ad Agencies treat you like a consumer rather then a person
I believe that in order to communicate properly, you have to be a good listener. Listening is the basis of all good communication and at this, I think most Advertising Agencies fail dramatically. A few months ago I wrote this post summarizing my thoughts on why the Next Ad Agency must listen. Online users are now in control of most of the talking. They are empowered and they are using this power to communicate. Who needs an Ad Agency to “communicate” manufactured stories to us, while we are sharing real stories and experiences between one another?
Feel free to read the article on why you should avoid an Ad Agency to build your site. If you need good partners to build or redesign your site, please let me know, and I will point in the right direction.
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