AdHack Launches Quietly with Wave 1 of Alphanauts

I have been talking about it for a long time. Here it is. It is live. It is Adhack!

Chief Punk James Sherrett from adhack.com has finally been able to put the first pieces together and just launched the alpha version of its Do it yourself advertising community called AdHack. I love the idea from the start. For those who are unaware of the project, here is my explanation:

We all do it. If I am looking for something to buy, I ask around for pointers. There is most likely a friend somewhere that has just been through the process of buying the same thing I am about to purchase. His/her story has more relevance in the purchase cycle than the ad I am going to see on the TV, Radio, Print and so on. Authentic stories are the new commodities. We love to share and we share faster. If there is no friend in my network with a real experience that can influence the purchase process, then there might be someone in the far corner of the web that can assist. Millions of customers, millions of products, stories & experiences and we all influence one another on a peer to peer basis. That’s AdHack. We go there and we talk about the stuff we are passionate about: branded, unbranded, well known or not, it does not matter. We are hacking the traditional advertising industry with a site that is good for us. Who knows, maybe the story will get noticed by the company you love (or hate) so much and you will get paid for it!

And then the official description. This is AdHack: A Do-It-Yourself Advertising Community.
AdHack is all about real people telling real stories about their real experiences. No focus groups, no research, no target audience, just the real deal.

It’s advertising, hacked. Advertising by the people, for the people. Do-it-yourself advertising. Anyone can see it, anyone can make it.

From huge international products like iPods, Hondas and Carnival Cruises to the cobbler around the corner, the butcher up the street or the boutique downtown, find our what people are saying. What people really feel. What they love and what they hate. Hack Advertising. Do it yourself.

In the spirit of the first wave of Alphanauts (these are the testers for the platform), John Ounpuu found a great AdHack story today for McDonald’s. The video shows 2 friends that were playing around with their camera in front of a McDonald’s and make up the music about McNuggets. It is in fact a good example as the ad got commissioned and the guys were paid for doing it. I am sure they are loving it. 

If you want to be part of Wave 2 of Alphanauts and share your stories, please contact AdHack.

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