6 Tips For Building Your Career in SEO by John Alexander

A long time ago, I got certified by John Alexander and Robin Nobles from Search Engine Workshops in the advanced Search Engine Optimization (SEO) course. That was in 2004. I have been receiving their newsletters for as long as I can remember and I strongly recommend everyone that gets started in the Search Marketing field to start reading their material. Here is the latest from John Alexander on how you pinpoint the real SEO experts.

Here is a short list of 6 Tips to help you build your career in SEO.

1. You MUST be able to “deliver” and make a difference to your
clients. Do whatever it takes to get your SEO skills and lateral
thinking skills up to speed.

2. Consider taking a live SEO workshop which can kick start your
professional SEO career in just a few days of hands-on
training followed my a 6 month mentoring program.

3. Run a balanced business. Are you charging for what your
services are worth? There are some folks who charge steeply
and don’t even know how to get the results.

If you’re good at what you do, make sure you are charging
well for your services. You DESERVE fair reward if your
considerable SEO skills are helping other business owners
to prosper. (Some folks are afraid to charge for their work)

Note:
The ones that charge steeply but DON’T know how to deliver may
make a few dollars initially, but they won’t enjoy the
customer loyalty, the referral business, and the repeat
business that you do. They won’t have a “customer life” like
you will because you took time to actually build your skills.

4. Don’t forget to recognize and be thankful for the progress
you’ve already made. Be sure to benchmark your victories
but even more important, celebrate your client’s victories
too! After all, you helped bring it about for them.

5. Give something back to your community (with gladness.)
Look for opportunities to help others who genuinely need help
and avoid those who are only after your talents to exploit them.
(Trust me, when your SEO talents and success stories increase,
you’ll have strangers coming out of the woodwork to take you
to dinner and pick your brain). Proceed with wisdom.

6. You must be willing to continually grow and take action!
Performing the way you perform now has delivered a certain
result, right? So if you’re happy with this result, carry on
exactly the same way and you should get very similar results.

However, if you are NOT happy with your results now, then
you must change the way you do things.

You need to take new action!

Some people go all their life complaining that they would like a better
career or a better position in life and yet they continue taking the same
actions and getting the same results year after year.

Think of it like this…

Same action = same result
Different action = new results

So are you ready to take your SEO career to the next step?

Here is the complete SEO Workshop Agenda.

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