Web Analytics

I have been using an excellent PPC (Pay Per Click) Management tool called Acquisio Search in the last few months to help manage numerous PPC (Pay Per Click) accounts, including Google Adwords, Yahoo Search Marketing & MSN Adcenter (aka. The Big 3) Acquisio now releases an important update today which I would like to go over in more details. 

During the last few months that I have been using the tool and going through my own learning curve, I must say that Acquisio has help me save a lot of time in managing PPC accounts and I am now able to provide stellar reports to my clients. The consolidated view of all the different campaigns for all the accounts in one single (and easy to use) interface makes it far easier than managing them manually. Those who manage multiple PPC accounts on behalf of clients know what I am talking about. Creating reports is the least favorite task in PPC Management, which might be the reason why Acquisio is using the tagline “I Hate Doing This Shit”, which obviously get people talking. Acquisio makes this part very easy and fun. So far, I have been especially impress with the consolidated view it offers, with the campaigns related to the 3 main search engines, the easy to use interface, as well the quality of the report it produces. There are some other really cool functionalities including the campaign optimizer, the mass editor which I am starting to use and help saving a lot of time.

Up to now, Acquisio has been focusing exclusively on the top 2 engines (Google & Yahoo) and they have recently introduced MSN Adcenter as part of the mix. This is the next big thing as part of their development, which is why I felt compelled to talk about it today. Here is the full-on release of the most recent update:

Acquisio’s team has been extremely busy in the past few weeks working on the release of several very important features for our PPC Management platform, and they’re finally ready. The latest release of Acquisio SEARCH includes the following:

Microsoft adCenter Support: Finally, we’re ecstatic to announce that we’ve practically completed work on the integration of Microsoft adCenter to Acquisio SEARCH, which we will release to everyone in the coming days. However, if you need access to it right now, please contact me and I will activate your account as a beta tester immediately - there are still a few small issues with the integration, which will be resolved this week, but you will be able to produce reports and work with the editor. We will look to integrate other search engines, shopping feeds and directories in the near future. We count on you to let us know what your favorites are so we can prioritize our work according to your needs.

Support for Various Conversion Types: We now support all adWords conversion types.

Support for Revenue Metrics - ROAS and many more: You can now see revenue data in all your reports.

Column Picker: You will now be able to pick and choose which metrics are important to each account in a column picker.

New Summary Tables for Reports: You can now produce summary tables to compare overall performance for multiple date ranges, for various search engines, campaigns, ad groups, keywords, content vs search, etc.

In case you didn’t know, there were other releases in the past month or so. Here is a list of the most important features:

- Possibility to request a custom design for reports
- New custom colors in reports
- Login, can now remember credentials
- New Cost Per Conversion column in Optimizer
- New Geotarget with Google Maps
- New ad-scheduling interface (redesign, mostly)
- Editor Support for Mobile Ads, Local Business Ads, Image Ads, Placements, and Negative Placements
- Google budget optimizer supported in Editor
- Added a Client Center shortcut
- Adding a component (from dashboard) to a report will create an extra title component (i.e.: Most impressions)
- New snap grid behavior in reports (blue square preview) - makes it much easier to move things around

We hope you will enjoy these new features, and we look forward to hearing any feedback you may have - we do this for you, so your reactions are important to us. Good or bad, we want to hear it.

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Acquisio: in the works:
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Coming up in the next few days:
- Access Rights
- Add to Report from the Mass Editor

Also coming soon:
- Automated Bid Management

Don’t hesitate to call Alex Lamoureux at 1.866.493.9070 ext.: 211 or by email at if you need further explanations on any of these new features, or if you want to gain immediate access to Acquisio SEARCH.

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Compete.com is a new Web Analytics tool that I really like which allows you to measure your competitors traffic. Until recently though, I was not aware of its limitations for Canadian websites. I think you will be as disappointed as I am to learn that compete.com is not capable of evaluating site’s traffic for multi-level domains, such as .bc.ca or qc.ca, which we are all familiar with in Canada. I have also been informed from a Company rep that the tool only tracks traffic from U.S. internet browser population, which is also a major drawback.

Therefore, if you try to assess a Canadian site’s traffic with most of the traffic naturally coming Canada, the results might be distorted. Apparently, they are aware of the issue of reporting on multi-level domains and they are working towards a solution. I am hoping they will include Canadian users population in the next version as well. Don’t you worry, I will keep you in the loop as soon as I hear more about it.

Here is an international example between HelloBC.com and BonjourQuebec.com, 2 similar sites in scope and purpose

More on Compete.com
Compete.com allows you to compare your site’s traffic against your competitors. Get competitive metrics (ie. traffic) for every site on the web - powered by the largest pool of online consumer behavior data in the industry (but no Canadian). Compete.com considers themselves the best in the industry.

For more information on Compete.com, please contact Andy Kazeniac:

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Most Web analytics tools such as Google Analytics provides anonymous web traffic information. You know where your visitors are coming from, what kind of keywords they use, how much time they spent on your site, which search engines they used and so on. This information is useful and you can keep track of your traffic progression over time. That’s great. But, what if you would know which companies are visiting your site? Your site traffic would then become a fantastic lead generator and you would be able to phone the people who just visited your website, in real time. I (We) just found that company (thanks to James Sherrett for the find). They are DomoDomain.com.

Here is the DomoDomain tool description:
Domodomain turns your Ad Campaigns and your website into a lead generation machine by automatically capturing detailed information about business visitors, in real time and without visitor registration. Domodomain transforms otherwise “invisible” website clicks into actionable sales and marketing intelligence with no software to install. Domodomain transforms the concept of Web Analytics, from a statistical analysis tool into a window onto visitor browsing experience, generating intuitive and useful information for sales and marketing teams.

I signed up for a 30-day free trial this morning and I must say that I am really impressed about the quality of the information I received so far. If you are already engaged in any form of web promotion, I highly recommend that you try this tool. Yesterday, I knew there were between 50-100 people who visited my site. Now I know who these people are. A picture is worth a thousands words

Here are my leads for today:

DomoDomain also provides a dashboard with similar information that you would find in a typical Web Analytics software. The implementation of the tool is a very easy and short process. Give it a try. If you want more information on how you can turn your site into a lead generator machine, feel free to communicate with Joshua M. Gold, Esq. at joshua{at}domodomain.com. He is a really nice guy who speaks French and English.

Here are all his contact details:

Joshua M. Gold
Co-Founder/Director Corporate Development
DomoDomain, Inc.
51 Jefferson Blvd, 5th Fl.
Warwick, RI 02888 USA
Tel: +1-888-590-9773
Mobile: +1-401-864-4471
Fax: +1-401-633-7200
email:
url: http://www.domodomain.com

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