Video Content

I have been working hard from the last few weeks with James from Adhack and Dan from 67video.com to produce the first video ad for eMarketing 101. After all is said and done, this is what we came up with. Please do provide some feedback as we would like to make another one soon.

eMarketing 101 Ad

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As a lot you know, dear fellow readers of the eMarketing 101 blog, for the last year or so I have been actively involved in the promotion of search marketing in Canada through the creation of SEMPO Canada: Search Engine Marketing Professional Organization in Canada. As I prepare the material for our attendance to the Massive Tech Show in Vancouver (BC) on April 01, 2008, which I invite you all to come, I was thinking it would be appropriate to share what SEMPO is and what we are doing to promote search in many countries, including our own. As such, I came across yesterday a good introduction and explanation of SEMPO made by Massimo Burgio, Chair of SEMPO Global, which SEMPO Canada is part of. He explains the advantages of becoming a member and how the organization evolved form the last 5 years. Quite interesting. Here it is:

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Here is a great clip I just caught from Boxcar Marketing blog showing Monique Trottier talking about eMail Marketing newsletters. In the 9-minute segment Monique shares with Leo her top tips for creating an effective email newsletter. And she knows what she’s talking about because she’s the force behind the Underwire newsletter: full support for non-techies. The clip was shot as part of the Lab With Leo Show:

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Here is a great clip I just caught from Boxcar Marketing blog showing James Sherrett talking about Boxcar Marketing’ personal technologist service. It was shot as part of the Lab with Leo show.

James Sherrett on Lab with Leo Show

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I was looking for a research from enquiro minutes ago and instead I found this great video interview with Gord Hotchkiss on Search Marketing. I think you should check out if you ever want to become a leader in the online space. This interview was made by Yahoo Canada.

What attracted my attention is when he was asked about how the mainstream media marketers are responding to search, Gord does not hesitate to mention that most people are really scared. He is using the term *crapless* and I am still trying to figure out exactly what it means but I am guessing it is not flattering. In his usual style, he does not make any favor to Canadians when on the text version of the interview, he goes on by saying that “when you get to C-Level in Canada, it is like somebody has poured maple syrup on everyone… Everything slows down”. Canada has a culture of caution, which does not work well in search. The video is only 3 minutes long and he brings you straight to the point.

Here is the text version of the interview with Gord

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Darcy Foster from VKIstudios.com mentioned to me this morning during our monthly SEMPO Canada meeting about a great program he saw recently on the BBC channel. It is called “The World According to Google”. Because Google still sees a phenomenal growth which leads to think that we are on a verge of another industrial revolution, you have to take the next 30 min to watch it. You can find all the links here. As a bonus, you can also see parts of the interview with John Battelle which was not broadcasted in full during the program.

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SEMPO, the Search Engine Marketing Professional Organization, just launch a section on YouTube where they put all their videos from various sources. You will find videos there from many people sitting on the Board of Directors where they talk about SEMPO, SEMPO Institute, SEMPO Research & Marketing and all the other SEMPO committees. These are the leaders shaping the Search Engine Marketing industry worldwide and it is very inspiring to hear them speak about their respective responsibilities as part of SEMPO. I selected this one for your review, where SEMPO Director Dana Todd talks about SEMPO and the SEMPO Institute.

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As I was searching the web for a link building refresher for a Client, I came across this Clip featuring Eric Ward, the link building Master. If you are not familiar with link building and why you need to do this, you need to watch the video. If you prefer to read about it, here is a good link building primer article you want to read before you start the job.

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My friend Taron Hall has traveled extensively during the last few years and he sent me a video today of a crazy road trip he made in Africa to find the Himba Tribes. He made this video as a demo to get himself known as a good host for a travel show which is why I am sharing it around. Taron is a great guy with a big heart and I a confident he would be awesome in such a position. I think you’ll find the video quite entertaining. It’s just 6 minutes long, check it out and send him your comments at tarongoneaway {at} yahoo.ca

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Sergey Brin, Co-Founder of Google, was invited to be a guest lecturer at UC Berkeley on Search Engines and Technology as part of the course SIMS 141. His session is called: Search, Google, and Life:

UC Berkeley have started to post all of their lectures on YouTube. Other topics in the course include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The rest of the SIMS 141 lecture videos are here. 

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Just in time for Halloween Lee Lefever from Common Craft gives us Zombies in Plain English in the same format as his other cool introduction clips from the Common Craft show.

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Emanuel Krebs from ToughtPatterns.ca made an impactful post 2 days ago for the international day for the eradication of poverty, which included an easy-to-understand video on web 2.0 opportunities.

Emanuel Krebs, Blogger, ThoughtPatterns.ca

Emanuel pinpointed embarrassing stats in our humanitarian effort and what would be needed to solve major challenges in the developing world. As part of his well documented article, he mentions that whereas technology will not solve the problem, it can greatly help. As an example, GiveMeaning.com, an online fundraising site emphasizing creative fundraising ideas and other unique forms of charity donation has gained a lot of momentum in the last year. If you are not aware of GiveMeaning.com and how start ups like this one can help solve our biggest challenges, please check it out and step in.

Here is the clip on the power of Web 2.0 Applications:

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And here again another cool introduction video from Lee Lefever from Common craft. This one is a Google Docs tutorial, what it is and why you should use it to manage your documents. Just like the other tutorial tech videos he made, this one is really well done and is worth sharing around. If you don’t know much about Google Docs, you should absolutely view this:

Click To Play

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I noticed recently that more than 50% of the people visiting my site are Firefox users. So here is something you are going to like. Being an avid user of Firefox myself, I just want to share one of the great SEO tools you can use with it. It is called SEO for Firefox. I came a cross this SEO for Firefox introduction video which you may find helpful to understand what it does.

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Everytime I talk about the self-organizing unconference BarCamp Vancouver and invite people to join, they have this glaze on their face. I often say, BarCamp is all about sharing and is lot of fun. Of course a lot of non-geek people would be wondering how geeky stuff can be fun, especially for a 24 hours period. I was not there for the opening “ceremony” of BarCamp Vancouver 2007 on Saturday morning but I came across this video on adhack which will give you a good idea about what it is, the energy of its people and the common passion Barcampers share.  It is animated by the excellent Darren Barefoot, chief blogger: (Note: it is the second part within this video, so use the arrows as you would to select a scene)

BarCamp Vancouver will come back again next year I am sure, so stay tuned. In the meantime, feel free to check Democamp Vancouver, Artcamp Vancouver, which is next week September 08 2007, & Casecamp Vancouver. 

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