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SEMPO Canada Updates SEMPO Canada Updates

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .(JavaScript must be enabled to view this email address).

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
·      Gary Fearnall, LinkedIn Canada
·      Paula Gignac, IAB Canada
·      Michal Lorenc, Google Canada
·      Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3.    Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4.    Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5.    Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference - IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies.  With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

Summer is almost over and it’s time to start our meetings again to keep up with latest development in search marketing industry, get advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. In last two months SEMPO Canada working group added 24 new members, mostly from Greater Vancouver area, and we continue to work to grow our membership. We are starting this fall series of events with presentation from one of new SEMPO Canada members - Matt Astifan from Web Friendly.

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday September 13, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Matt Astifan will be presenting on the Social Science Of Facebook Marketing to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the newly discounted membership fee at only $125 with the same great list of benefits available to all members.

The Social Science Of Facebook Marketing
Most businesses spend money on building a Facebook Page as a “secondary” website. However, with statistical data from Facebook data analysis company PageLever, it’s been proven that this strategy does not convert fans into customers. In fact, 93% of users NEVER RETURN to a Facebook Page after they click the “Like” button.

In his presentation “The Social Science Of Facebook Marketing” Matt Astifan from Web Friendly guides you through an in-depth analysis of how to engage customers and use Facebook Pages to retain new and repeat customers for your business.

You will learn how to:
  Take Advantage Of Facebook News-Feed Optimization (NFO), What Experts Say Is The “New” SEO
  Create A Custom Facebook Landing Page To Convert Over 32% Of Visitors Into Likes
  Implement a Facebook Strategy That Has Distributed Over 10,000 Downloads Of Free eBooks & Reports
  See 3 Facebook Advertising Designs That Convert A Click-Through-Rate Of Over 4% (average CTR of Facebook Ads is 0.04%)
  Increase Your Likes By More Than 800% In 90 Days (targeted/authentic fans)
  Use Facebook’s International Advertising Strategies To Grow Your Fan Count (less targeted, with larger numbers)
  Double Your Engagement With 8 Facebook Marketing Mindsets

About Matt Astifan

Matt Astifan is an Internet entrepreneur and the President of Web Friendly, a Vancouver-based school for educating, inspiring and connecting professionals to new media strategies. Last year Matt presented to more than 500 business professionals through live presentations, and reached thousands more online. Matt works individually with clients, and also provides workshops and private corporate training. He is also the co-founder and organizer of Internet Masterminds Group, a rapidly growing not-for-profit organization which offers weekly meeting on Internet marketing related topics to its 600 plus members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
.(JavaScript must be enabled to view this email address), Meetup Organizer
.(JavaScript must be enabled to view this email address), Meetup Co-Organizer

RSVP to this Meetup:

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Two weeks ago, June 29th, we had the first ever SEMPO Canada Search Summit in Vancouver organized by SEMPO Canada and Google Canada teams. We were discussing this idea with Google Canada team for several weeks, everybody was agreed that through the year Vancouver doesn’t have any major Internet marketing events except annual IMC (Internet Marketing Conference) in the fall, and finally we came with the date that was acceptable for both teams.

I was one of organizers of this event, mostly responsible for finding the place to host this event and setting up the venue. We had only three short weeks to set everything up and it put a lot of pressure on those involved in preparing presentations and venue, marketing and selling tickets for this one-day conference. With a help from Sophia Shakia, our volunteer event coordinator, we were able to get a great deal from Empire Landmark Hotel at 1400 Robson St., which offered us to rent a big ballroom with catering service for reasonable fee. We spreaded information about this conference through all local online marketing meetups, SEMPO Canada’s LinkedIn group, and our personal contacts and at the end we were had more than 100 people registered. This event was free for SEMPO members and Google clients in the area, for the rest of the public tickets were offered at $99 that included breakfast and lunch as well.

The main goal of SEMPO Canada Search Summit was to provide local search marketers with opportunity to explore new Search Marketing strategies through presentations prepared by both Google and SEMPO experts and let them opportunity to communicate face-to-face with Google team, ask questions, get quick reviews of sites and ad campaigns.

SEMPO Canada team made opening presentation with a quick review of SEMPO and SEMPO Canada working group, about organization’s mission and goals, global reach and recent activities here in Vancouver. It also presented 2011 State of Search Market report.

Google Canada team made several presentations about latest innovations in search introduced by Google, and latest trends in mobile advertisement and Social Media, just one day after Google+ social network was officially launched.

Q&A session in the afternoon lasted for almost 40 min. and everybody was given a chance to ask a question directly to Google team members. Some of the attendees were able to get their Google AdWords accounts reviewed on the spot

General feedback from most of the people show us that Search Summit was a great success, which we hope will become a regular annual event for search marketers working here in Greater Vancouver area. It was obvious how excited Google team was about the results of this event which makes me to believe we can expect the same event to be organized in other Canadian cities and here in Vancouver again next year.

SEMPO Canada team is also very happy to report about signing 22 new SEMPO members which is a great news for Canadian Search Marketing industry. We hope these new members will become an active supporters for organization. We are going to follow up with all new members soon to make sure they are informed about all local events organized by SEMPO Canada and actively participate in them.

Canada Day Google

We are very excited to invite you to the first ever SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Google Canada teams, which will happen in Vancouver on June 29 at the Empire Landmark, 1400 Robson Street.

SEMPO Canada Search Summit will explore successful strategies for Search Marketing, presented by both Google Canada and SEMPO Canada experts. Learn how important the “Three Be’s” - Be Found, Be Engaging, and Be Accountable - are to a successful marketing campaign. Discover latest innovations in search, including Advanced Search Formats, Location Extensions, Click to Call Ads, Longer Ad Headlines, Sitelinks. Get better understanding about Search Marketing industry through perspective and insights as seen through the eyes of both agencies and advertisers. Learn about latest trends in mobile advertisement and Social Media.

Date: June 29th 2011, 9:00am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $99 per ticket. Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login to your SEMPO account to get your free registration.

If you are not a SEMPO member yet, do not miss this great opportunity to join a growing global community of search marketing professionals and make your contribution to this fast expanding industry!

Join SEMPO now for only $125 and attend this exciting event for free, plus receive all the benefits of SEMPO membership for 12 months, including discounts to search marketing events, training at SEMPO Institute, access to library and free webinars!

For more details and registration for this event please visit SEMPO Canada Search Summit page.

We need volunteers!

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.

We also need people to work at registration tables to serve attendees with registrations, badges, etc. Please reply if you are willing to help us with hosting this event, we will really appreciate this.

Please spread the word about this great event through your blogs, Facebook, Twitter, etc. Thanks & look forward to seeing you there.

SEMPO Canada team

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on May 5 in Vancouver, Fusion 2011 Pre-Conference Meetup!

We are happy to inform you about first annual Fusion Conference in Vancouver organized by IIMA. Conference will be held at Marriott Renaissance Hotel on May 6th 2011, 8:00am - 6:00pm. Fusion 2011 brings thought leaders from the Digital Marketing industry to exchange ideas and reveal trends that highlight how Search, Social Media and Mobile marketing are fusing to redefine how consumers are engaging brands; and communicates the understanding of the shifting online landscape.

For more details and registration for this event please visit Fusion 2011 page. Please spread the word about this great event through your blogs, tweets, etc.

SEMPO Canada, as one of the sponsors of this conference, will host next meetup as a pre-conference event on May 5, 2011 at Relish Pub (888 Nelson St. in downtown Vancouver) starting at 6:30 pm. We invite all the conference speakers, attendees and organizers to get together and have a great time before busy conference day. It will be a great opportunity to meet new people who work in the Internet Marketing industry and celebrate the launch of new event with a beer and a good food.

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees. 

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup:

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on April 4 in Vancouver!

Here is the first SEMPO Vancouver SEM Meetup that will be held on Monday April 4, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this first SEMPO Vancouver SEM Meetup, we will be discussing among SEMPO members what we would like to do with this exclusive group of Search Engine Marketing (SEM) professionals, especially now that all of the rules have changed as part of SEMPO, including the newly discounted membership fee at only $125 with the same great list of benefits available to all members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

RSVP to this Meetup:

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

(OTTAWA, ON - November 15, 2010) SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the Search Engine Marketing Professional Organization, (SEMPO.org).  Focused on improving the visibility of ethical, professional and responsible search engine optimization and search engine marketing for the Canadian search industry, the appointment of Helen Faber in Canada sets the organization up to pursue the next phase of growth in Ontario and across other provinces. 

SEMPO Canada was created by founding members and co-chairs Ken Jurina, President and CEO of Epiar Inc. and Alexandre Brabant, President of eMarketing101, who are charged with the mission to educate and increase awareness of the benefits of ethical search. “We are very fortunate to have Helen on board,” said Jurina. “Her deep understanding of the industry combined with her experience in building relationships, both online and off, has made her the perfect choice for the role of Ontario Chair for SEMPO Canada.”

Helen Faber will be working closely with other leaders in the Canadian Search Engine Marketing industry to ensure SEMPO Canada’s mission is fulfilled. Not unlike other countries, the fields of Search Engine Optimization (SEO), Pay Per Click (PPC), and Search Engine Marketing (SEM), are well established in Canada. “We have a strong network of Search Engine Marketers who are extremely dedicated to ethical search from across the country. By building on that network, I look forward to continued innovation in the field to ensure business organizations in Ontario and other provinces across Canada are well served,” said Faber. 

Join SEMPO Canada on LinkedIn
SEMPO Canada is currently reaching out to other Canadian Search Marketing Agencies and in-house Internet marketers who are looking to align themselves with an organization poised to strengthen the Search Engine Marketing Industry. SEO, PPC and SEM practitioners, managers and/or educators are invited to join the SEMPO Canada LinkedIn Group, which officially launched earlier today. “We welcome all levels of expertise who are interested fostering growth, awareness and understanding of ethical search marketing in Canada”, adds Ken Jurina. The SEMPO Canada LinkedIn Group is open to Search Marketing agencies and in-house Internet Marketers from all provinces across Canada, and in both official languages, looking to share their knowledge.  Join the SEMPO Canada LinkedIn Group today to engage in topical discussions on Search Marketing, SEO, PPC and other search-related topics.

About WebFuel
WebFuel is an Ottawa-based search engine optimization agency that improves visibility in search and social media.  Specializing in Canadian organic, paid and social search, WebFuel offers ethical strategies, best practices and measurable conversions to empower business on the web.  For more information, visit http://www.webfuel.ca

About SEMPO Canada Working on behalf of the country’s search engine marketing and industry professionals, SEMPO Canada is non-profit professional search marketing association dedicated to increasing awareness and promoting the ethics and value of search engine marketing in Canada. 
Link: http://www.sempo.ca 

Few people in Canada know that I have been working pretty hard over the last 3 years as Co-Chair of SEMPO Canada with Ken Jurina from Epiar.com in Edmonton. I feel we have had little recognition so far but this is about to change. This week, we have a lot to celebrate. With the help of our sponsor, Acquisio PPC Management Software for Agencies, we were able to purchase a professional booth for our representation in trade shows and conferences in Canada.

Check this out:

Another one with Martin Le Sauteur, CEO of Acquisio.com

I was not sure how much more recognition & credibility this would provide and I must say, I have been delighted from the experience being at SES Toronto this week. I must have talked to 150 people in the search marketing community, coast to coast. As such, I feel privilege to be at the forefront of SEMPO Canada and having the chance to invite everyone to be part of our Canadian search marketing community.     

This may not seem much to a lot of people, fighting for the cause (with a new booth) may not seem worthwhile but I feel this is the only thing that must be done around here. 9 years of working in search marketing in Canada leads straight to the creation of an non-profit neutral entity that is all about learning, from courses and from each other. I have lots of reason to be excited about it.

That being said, I can’t wait for next year. There will be other conferences where you will be able to see us. Everyone with a website in Canada must learn more about search marketing & SEMPO Canada is the best place to get the process started properly.

Please find information on how to become a member & join SEMPO Canada on Sempo.ca.

SEMPO Canada will be at SES Toronto in June, and all SEMPO members receive a 20% discount. Here is some more info about SES Toronto.

SES Toronto is returning for its 6th year, with a program designed to appeal to intermediate and seasoned marketers looking to advance their SEM and SEO skills.  This year’s line-up features the new “Geek Track” sessions, which take the conversations to the next level on advanced topics, the year’s biggest trends, and the future of search. Tara Hunt, author of “The Whuffie Factor”, and Co-Founder/Chief Marketing Officer for the Citizen Agency, will also be joining this year’s SES Toronto conference as the keynote speaker.

Register now and use the code 20SEMPO to receive a 20% discount off the current online registration price.  Book Prior to April 17th and save $370 CAD off the regular registration rate.

View the entire conference program by visiting our Agenda Overview.

Expect to Find:
* Advanced program topics on hot button search engine marketing issues like mobile search, video optimization, and paid search advertising.
* Extreme makeover site clinics, which have returned to SES Toronto, giving you one-on-one feedback to your specific SEM issues.
* Unique networking opportunities with fellow marketers and search engine industry professionals.
* Access to the thought-provoking speakers who are developing and tracking search’s next direction, and who know the ins-and-outs of search engine marketing.

WAKEFIELD, Mass., April 8, 2009 (GLOBE NEWSWIRE)—Online advertisers are embracing new marketing platforms and showing an increasing willingness to pay more for targeted reach through behavioral targeting and local search, and to expand marketing channels through video and mobile search, according to the data findings of the 2008 State of the Market survey of advertisers and agencies by the Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org.

Social media also continues to build market share as more than 40% of advertiser respondents report they are using in-house marketers to actively promote their brand on social media. Of respondents using social media, Facebook is the leader: more than four out of five advertisers are using Facebook to promote their brand.

SEMPO previously reported that survey findings project 2009 SEM spending to rise to $14.7 billion, with long term spending to reach $26.1 billion in 2013. SEMPO’s detailed online survey by Radar Research was completed by 890 search engine advertisers and SEM agencies and administered via IntelliSurvey, Inc. The executive summary is available to the public online at http://www.SEMPO.org.

“When you look at long term growth of the search marketing sector, it is evident new forces such as mobile advertising and contextual video ads will fuel increased online ad spend. These forces are still in the early stages but clearly the consumer is embracing these new channels with enthusiasm,” notes Sara Holoubek, SEMPO president and corporate strategy consultant.

Here are key survey findings on trends:

Behavioral Targeting:
Respondents are overwhelmingly interested in behavioral targeting opportunities: 75% say they would pay more for clicks targeted to in-market consumers. There is also significant interest in demographic targeting such as age and gender. Advertisers, on average, would pay 10 percent more for demographic targeting and daypart targeting, and 13 percent more for behavioral search targeting. Two in five advertisers said they are not currently targeting or retargeting searchers but plan to in the next 12 months.

Local Search:
Almost a third of respondents has tried locally targeted search ads and thinks “it works great.” About a third (34%) had tried locally targeted search and thought “it works okay.” More than three out of five marketers (62%) are willing to pay a premium of 1%-5% for local targeting, up from two in five advertisers last year. Beyond that, one in five claim they are willing to pay between 6%-10% premiums, dropping from one-third in 2007.

Google and Yahoo Dominate Local Search:
Google AdWords Local Targeting has solidified its lead as the most popular local search advertising program, used by 80% of advertiser respondents. Some 56% of advertisers reported using Yahoo! Search’s Local Match paid placement program.

Video Search:
Some 54% of respondents said they would be interested in contextually targeted advertising attached to video search results. Two in five advertiser respondents claim they want to pay the same for video search as they’re currently paying for traditional search. Among advertisers who report the willingness to pay a premium for video, most prefer to pay 20% or less as a premium.

Mobile Search:
Respondents are also warming up to mobile: some 48% said they would be interested in contextually targeted advertising delivered to mobile search users. Almost two in five advertiser respondents claim they want to pay the same for mobile search as they’re currently paying for traditional search. Among advertisers who report the willingness to pay a premium for mobile search, they show an unwillingness to pay more than 30% premium.

Social Media:
Among advertisers doing social media marketing, more than four out of five are using Facebook to promote their brand. Digg is the second most popular social media site, with more than two-thirds of advertisers using it. Del.icio.us, StumbleUpon, Reddit and Technorati round out the most popular sites to promote brands.

“Online advertisers are redefining the touchpoints which extend search and keyword targeting, all of which provide additional opportunities to reach the consumer. We know that consumers don’t look exclusively to search engines for information; while they are communicating they are also gathering information,” says Kevin Lee, SEMPO board of directors member and Chairman & CEO / Co-Founder, Didit.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

Representing thousands in over 30 countries, SEMPO has more than 850 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, ABC Search, SMX and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.

The Search Engine Marketing Professional Organization logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2228

About Radar Research
Radar Research is a Los Angeles-based research and consulting firm aimed at the nexus of media, technology, culture and commerce. It was founded by two former Jupiter Research analysts, Marissa Gluck and Aram Sinnreich. Radar conducts research on behalf of both corporate clients and non-profit organizations, such as DoubleClick, Sony Pictures Entertainment, Nielsen//Netratings, the Online Publishers Association and The Norman Lear Center. For more information, please visit http://www.radarresearch.com.

CONTACT: Search Engine Marketing Professional Organization, Greg Jarboe, 978 549-9537, .(JavaScript must be enabled to view this email address)

On April 1, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association and President of eMarketing 101, as well as many members of SEMPO Canada, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (#111 - near main entrance) in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com and his team will also be present. Massive Technology Show Vancouver will be held at Robson Square UBC in Vancouver (BC) Canada (800 Robson Street, Vancouver, BC). The show starts at 9h00AM.

Here is more about the Massive Technology Show Vancouver: The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.

We have free tickets for the tradeshow area & conference, so please get in touch with me if you would like to receive one. Thanks!

Alex Brabant Co-Chair SEMPO Canada alex{at)eMarketing101{dot}ca

SEMPO Canada is organizing a Free educational webinar for anyone interested in saving on their PPC Investment. The use of negative keyword lists can improve your ROI dramatically and we are fortunate to have an expert in our group to present this cost saving tool for PPC Management. 

Please RSVP to attend the webinar as there are only 25 spots available on a first come first serve basis. Please e-mail Ian Walker at .(JavaScript must be enabled to view this email address) if you plan to attend.

Date & Time:
Tuesday, October 28 at 9h30 MST (8h30 PST)

30 minute presentation with Q&A to follow

The webinar will cover:

- What negative keywords are.
- What free tools, reports and techniques are available to create extensive negative keyword lists
- How to generate and get the maximum benefit of the up to 10,000 negative keywords allowed by Google.
- Actionable steps, how to’s and relevant case studies will be shown.

Who Should Attend?
SEM Vendors, In-House PPC Managers, SEMPO Members and anyone who is interested in saving 10-40% on their PPC Investment.

How to Attend?
1) RSVP to .(JavaScript must be enabled to view this email address) to grab one of the 25 spots available.

2) To join the webinar please click on the following link minutes prior to the webinar:

3) Please join the Toll Free conference call portion of the presentation:
  Toll Free: 1-800-240-3895, Participant Code: 3458 then #

Ken Jurina, Co-Chair of SEMPO Canada and President of Epiar Inc.
Ken is a frequent speaker at SEO and SEM conferences internationally who just recently presented at SMX East in NYC and Digital Marketing Mixer in Scottsdale, Arizona on the benefits and extreme cost saving of using advanced negative keyword lists in your PPC campaign.

Extra Info:
This FREE webinar is not a promotion for any service or company but rather an educational webinar for SEM Vendors, In-House PPC Managers, SEMPO members and anyone who is interested in saving 10-40% on their PPC investment.  Please note that we have a limit of 25 people who can attend this Free Webinar. Register Quickly. RSVP to .(JavaScript must be enabled to view this email address)

Feel free to forward this invitation to any companies or individuals whom you think would benefit from this webinar. They do NOT need to be SEMPO Canada members to participate in this webinar.

For any additional questions, please address them to Ian Walker, .(JavaScript must be enabled to view this email address). We hope you can make it!

Alexandre Brabant & Ken Jurina
Co-Chairs SEMPO Canada

As a lot you know, dear fellow readers of the eMarketing 101 blog, for the last year or so I have been actively involved in the promotion of search marketing in Canada through the creation of SEMPO Canada: Search Engine Marketing Professional Organization in Canada. As I prepare the material for our attendance to the Massive Tech Show in Vancouver (BC) on April 01, 2008, which I invite you all to come, I was thinking it would be appropriate to share what SEMPO is and what we are doing to promote search in many countries, including our own. As such, I came across yesterday a good introduction and explanation of SEMPO made by Massimo Burgio, Chair of SEMPO Global, which SEMPO Canada is part of. He explains the advantages of becoming a member and how the organization evolved form the last 5 years. Quite interesting. Here it is:

SEMPO Canada, the Canadian Search Engine Marketing Professional Organization (www.sempo.ca), needs your input to help grow the awareness and use of search engine marketing services by Canadian companies and organizations.

To date only 60 companies in Canada have answered the SEMPO Survey on Search Marketing. We’re Canadian, we can do better than that!

Time is running out. We NEED your support to get an accurate and trustworthy sample size.

Please take the time to answer the following survey, now:

Why is this survey so important?
Canadians do not get Search Engine Marketing! We need to know why. There is a lack of understanding of the benefits and value Search Engine Marketing offers. As a result SEMPO Canada, a non-profit division of SEMPO.org, has raised the funds to invest in identifying how Canadian companies view and use search engine optimization and marketing. An international study has been commissioned which is now cross-segmented to include and isolate results specifically from Canadians . The results of this survey will be published by SEMPO in a free report on the status of Search Marketing in Canada. We really need your help to increase the number of Canadian respondents in order to provide valuable feedback to the Canadian Search Marketing Industry as a whole.

Your participation counts more than you think.

If you are willing, we ask you to please blog about this survey. Feel free to use copy from this e-mail or from this blog post.

Lastly, please email people who you know in Canada personally to ask them to take the survey. We appreciate any help you can give us!

With your help, we are hoping to bring the sample size of Canadian respondents up to (at least) 100 in the last week of the survey. Deadline of the survey is February 1, 2008.

More on SEMPO Canada:
SEMPO Canada, the Canadian Search Engine Marketing Professional Organization, is a non-profit association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina and Alexandre Brabant and focuses on improving the growth, awareness and understanding of Search Engine Marketing (SEM) in Canada, including best practices in Search Engine Optimization (SEO), Link Building, and Pay Per Click Management, and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.

Your help means a lot to us in improving the growth of Search Marketing in Canada.

Thank you for your support,

Alexandre Brabant & Ken Jurina
Co-Chairs SEMPO Canada
.(JavaScript must be enabled to view this email address)

Canadian Search Engine Marketing Professional Organization

I have been a strong supporter this year of the 4th Annual State of the Search Market Survey. In this role, I would really like if you could take a few minutes of your time and fill out the Survey, especially if your are Canadian. A special portion was created for Canadian advertisers this year and we will soon be able to report back on it and assess the state of the Search Marketing Market in Canada. Here are some great reasons why it’s worth 25 minutes of your time to complete the survey:

  • You could win a 8 Gb iPod Touch

  • You could win one free pass to a North American Search Engine Strategies (SES) Conference

  • You’ll be the first to receive the summarized results of North America’s most comprehensive snapshot of the search marketing industry

  • You need to let Google, Yahoo, Microsoft, and the other major search players know your thoughts, observations, and concerns about where search is and where it’s going. We have heard directly from them and they all rely on this survey for information!

  • Canada Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Professional Organization

    The survey is conducted by Radar Research, and all responses are kept strictly confidential. All results are aggregated and anonymized. The more people who complete the survey, the better the data we’ll be sharing with you.

    Also, please pass along the invitation to any clients or friends who also use search as a marketing channel - this survey is not limited to SEMPO members.  If you have any questions about the survey, please contact .(JavaScript must be enabled to view this email address). You can also reach Kevin Lee, SEMPO Director and Survey Team Lead (.(JavaScript must be enabled to view this email address)) or Gordon Hotchkiss, SEMPO Chairperson (.(JavaScript must be enabled to view this email address)) for more information about the Survey and how the data will be used.

    Thanks for your support.

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