SEM Local Events

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
· Gary Fearnall, LinkedIn Canada
· Paula Gignac, IAB Canada
· Michal Lorenc, Google Canada
· Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3.  Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4.  Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5.  Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference - IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies.  With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

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Did I ever tell you how much I love my CMS? I run it for both eMarketing101.ca and francouver.ca, my social networking site for all francophones living in Vancouver. Both of them are run through ExpressionEngine (EE) and once a year, you can learn from developers & users alike. My friend & chief EE developer Travis Smith from hopstudios.com will be there as well as many others from which you can learn from. Here are all the details.

Friday, October 02, 2009
8:00 AM - 7:00 PM
Pravda Studios, Seattle, WA

Register Here
http://eeroadshow.eventbrite.com

Come join us for a day-long series of sessions on ExpressionEngine, our favourite content management system.

Summary of Sessions
8:30-9:30 am
Breakfast and Registration

10am-11am
“Introduction to ExpressionEngine - From The Man”
by Leslie Camacho

11am-noon
“Making Money Selling EE Add-Ons”
by a great group of panelists

Lunch and hang out time

1pm-2pm
“Deploying and Maintaining ExpressionEngine Using Version Control”
by Jason Hudnutt

2pm-3pm
“Performance Tuning ExpressionEngine”
by Matt Perry

3pm-4pm
“10 Ways to Improve Your ExpressionEngine Site Development”
by Ryan Irelan

4pm-5pm
“Five Minute Demos”
by You!

Cocktail reception

Full Session Details…

Location
1406 - 10th Avenue, Suite 200
Seattle, Washington
http://www.pravdastudios.com
See the map...

Have a Question?
Just ask...

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Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 8-9 2009. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2009 will be held on June 8-9, 2009 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

Acquisio Search PPC Management Software is now officially the proud sponsor of SEMPO Canada, which will be present at Search Engine Strategies in Toronto.

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On April 1, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association and President of eMarketing 101, as well as many members of SEMPO Canada, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (#111 - near main entrance) in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com and his team will also be present. Massive Technology Show Vancouver will be held at Robson Square UBC in Vancouver (BC) Canada (800 Robson Street, Vancouver, BC). The show starts at 9h00AM.

Here is more about the Massive Technology Show Vancouver:
The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.

We have free tickets for the tradeshow area & conference, so please get in touch with me if you would like to receive one. Thanks!

Alex Brabant
Co-Chair
SEMPO Canada
alex{at)eMarketing101{dot}ca

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AdWords(tm) Seminar for Success come to Vancouver, BC. Please find all the details below including a 10% discount for SEMPO Canada members.

Vancouver Digital Marketing Group Members use code sempo1 for a 10% discount!
http://www.eventbrite.com/event/247294665?discount=sempo1

2/11/2009 AdWords 301: Advanced Account Optimization
2/12/2009 AdWords 302: Advanced Conversion Optimization

Where:
Four Points by Sheraton Vancouver Airport
8368 Alexandra Rd
Richmond, BC V6X 4A6
8:30 am - 5:00 PM

What are Google(tm) AdWords Advanced Seminars?

The AdWords Seminar for Success Advanced series are two days of interactive education that will help you make the most of the time and money you invest in AdWords. Officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for advertising with Google AdWords.

You can choose to attend only one day, or receive a 10% discount if you choose to register for both days! Plus, if you register today, you will also receive:

AdWords Seminar Bonuses
* $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
* 2 USB Thumb Drives with Presentation Materials (1 for each day)
* Other Google Goodies
* Bonus Presentations:

Day 1: Marketing in a Down Economy: Superior Profits on a Minimal Budget

Day 2: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

Advanced AdWords Seminars Overview
AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall perofrmance. You can see the in-depth curriculum here.

AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line - this is a must attend event! You can see the in-depth curriculum here.

Who should attend these seminars?
The 301 and 302 Advanced AdWords seminars are designed for seasoned Search Enginge Marketing professionals. If you are an experienced ppc analyst, manager,or executive these courses are for you.

To see the full course curriculum and to register go to: http://www.eventbrite.com/event/247294665?discount=sempo1

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This coming weekend, October 24 & 25, I will be participating in a hands-on Internet Marketing Workshop at the Master of Digital Media in Vancouver (BC). Everybody is invited to come and learn more about Social Media, Search Engine Optimization (SEO), PPC Management, Web Analytics and more. I will be presenting the session on Web Analytics for PPC Management on Saturday morning and the team from Acquisio will be in town to present the latest additions to their PPC Management Software for Agencies. You will be able to ask them a lot of question about the latest functionalities & techniques to extract the best results out of any PPC Campaign. Register Online to WebImpact Master Your Domain in Vancouver (BC) Canada.

Here is more info about the Web Impact: Master Your Domain:

OVERVIEW | SESSIONS | SPEAKERS

THIS IS THE FINAL WEEK TO REGISTER!

Individual Sessions Now Available
The Centre for Digital Media at Great Northern Way Campus, in collaboration with local industry leaders, is offering a Professional Web Marketing Workshop in Vancouver.
Experts in Advertising, User Experience and Design, Analytics and Social Media will instruct individuals and businesses on the fundamentals of online promotion, marketing and advertising. Participants will learn how to harness the power of Search Engine Optimization, Google Analytics, Facebook, and a variety of Page Ranking and Web Analysis tools to help optimize and drive traffic to their websites.

This is the first in a series of hands-on Continuing Education courses to be offered at the Centre for Digital Media, home of the successful Masters of Digital Media Program. Register early for this intensive and intimate workshop as space is limited.

For further information go to mdm.gnwc.ca/webimpact.

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While the talented folks at Work Industries are re-branding themselves to Boxcar Marketing, a dynamic clever name to move ideas online, we are again organizing a Search Engine Marketing 101 Seminar on April 11 in Vancouver (BC) Canada and we hope you can make it. Here is some more information about it. 

So, do you want to attract more visitors to your website? (who does not want more visitors to their site?)

Register for the QuickLearn business training series. Our Friday, April 11 session is Search Marketing 101.

QuickLearn: Search Marketing 101
presented by Alexandre Brabant of eMarketing101.ca
and Monique Trottier of Boxcar Marketing

Date: Friday, April 11, 2008

Time: 10:00 am to 12:00 pm

Location:
Workspace
400, 21 Water Street
Vancouver, British Columbia V6B 1A1

Map to Workspace

Cost: $150
REGISTER HERE

Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website.

Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?

Effective search marketing and optimization is the key component to any successful online presence. If you are unsure of how search works, how to integrate search into your existing promotional campaigns, or why search is important to your business--this is the session for you.

Monique Trottier is the president of Boxcar Marketing. Her online expertise spans blogging, podcasting, web design, email newsletters, search marketing (PPC and SEO), online media relations, and writing for the web. Monique writes an online newsletter called “Underwire: Full support for non-techies,” and she is a frequent presenter at national conferences, a guest lecturer at Simon Fraser University and has appeared on Tech TV Lab with Leo.

Alexandre Brabant is the president of Vancouver-based eMarketing 101. He is a leading Search Marketing Specialist and the Co-Chair of SEMPO Canada, Canada’s Search Engine Marketing Professionals Organization.

Register for QuickLearn here.

For more information on QuickLearn or to register in person, contact Monique Trottier at 778-837-9012.

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On Tuesday the 4th of December from 7:00AM to 9:30AM at the Terminal City Club, 837 West Hastings Street, Vancouver VKI Studios will be hosting the first WAA & eMetrics breakfast event.

This event will feature Jim Sterne, founder of the eMetrics Marketing Optimization Summits, and founding Chairman and current President of the Web Analytics Association. Jim will be speaking about the current maturity of the web analytics industry. He will share insights into the level of expertise among today’s practitioners; challenges they face; the opportunities that are available; and the role we play as companies adopt the continuous improvement method of marketing optimization (at VKI Studios we have branded this as our Hippo Tango service) and truly start listening, engaging and participating in a dialogue with customers.

In addition to Jim’s presentation VKI Studio’s John Hossack will be presenting a recent case study that we have put together on marketing/landing page optimization. This case study will focus on the use of web analytics and testing (in this case Google Analytics and Google’s Website Optimizer) and the importance of planning and process to maximize results.

This event is targeted at people who want have an interest in marketing optimization, web analytics, and testing. I hope that attendees will gain a solid understanding of the current state of the analytics arena from Jim and an appreciation of the benefits of becoming a data driven organization and the importance of planning and process from my presentation.

You can register here.

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Boxcar Marketing posted a message this week that all barcampers should read. Essentially, since this year’s Barcamp is heavily overbooked, everyone who participate/attend Barcamp 2007 this weekend must confirm their name on the list. If you’re not sure you’re coming, please strike out your name and post the name of the top person left on the waiting list in your former place.

If you’re on the waiting list, are you sure you’re available to come? If not, please cross out your name. If you’re still keen on coming, check back on the list to see if you’ve been added to the first 120.

We don’t mean to be too anal about this. We just want to make sure that all the people that want to be there and can be there do get to be there.

Also, with regards to the Barcamp T-Shirts, I hope this isn’t true, but apparently the T-Shirts are fuschia (!) this year. They have 120 Barcamp T-Shirts and they go out on a first-com first serve basis. I’d better be there soon then

Finally, althought Barcamp has a lot of sponsors, the Barcamp organizing committee is suggesting a donation of $20 for each T-Shirt, to finance all the unconference activities. Any monies left over will be rolled into financing next year’s proceedings.

Please pass the message around to all barcampers.

For Questions, please communicate with James Sherrett: james{at}adhack{dot}com

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Wow, what a weekend! I attended the Telus Snowboard Festival over the weekend which is heavily sponsored by Yahoo Canada. I was invited along with all their major Clients in Western part of Canada.

As such, I would like to take the opportunity to thank all the staff at Yahoo Canada for organizing such an outstanding event for all the search marketing advocates who took the time out of their personal life to attend. More specifically, I would like to thank a lot of people from the Yahoo Canada Toronto office: Melissa Newal (the organizer), Carolyn Cramer, Jon Finnie, David Bellemare, Mark Lajoie, Iain Wilson & Martin Byrne for keeping us entertained the whole weekend. They did a fantastic job and I can’t wait for next year. I hope their managers share my enthusiasm.

Over the weekend, I had the chance to talk to Carolyn (and all the other Yahoos) about my views of the state of search marketing in Canada and why business people are still resistant to change their media plan to incorporate search marketing as part of the mix. There are a lot of topics that can be brought in to this discussion but in a nutshell, Canadians fear change. We all agreed on this. I have been doing this for so many years now and I think time is our best ally. It must be frustrating to be in the sales position and hearing the same objections from clients over and over again. Carolyn, this battle is not easy but it is worth fighting for. Search rules all spheres of marketing and no one can convince me otherwise. Thank you Carolyn for all the pleasant conversations that keep me excited to continue doing what I love the most. 

Do I have pictures of all of us partying? Of course!


Mark Lajoie, David Bellemare & Carolyn Cramer

Martin Byrne, Jon Finnie & Iain Wilson

And some pictures of the big air show:

And the Yahoo Party:

Can’t wait for next year! 

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Next week, I will be attending a very interesting local event called CaseCamp Vancouver V2. CaseCamp is a marketing unconference open to anyone. Presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking. The event will be held on March 27, 2007, 6h00PM at Cafe Republic, 958 Granville Street. First presenter starts at 6h30PM.

You can subscribe for updates through or visit CaseCamp Vancouver V2 website for more info. Everyone interested in the use of Technology in Marketing should attend.

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