SEM Events

5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: .

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
· Gary Fearnall, LinkedIn Canada
· Paula Gignac, IAB Canada
· Michal Lorenc, Google Canada
· Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3.  Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4.  Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5.  Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference - IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies.  With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

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Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on September 13 2011 in Vancouver!

Summer is almost over and it’s time to start our meetings again to keep up with latest development in search marketing industry, get advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. In last two months SEMPO Canada working group added 24 new members, mostly from Greater Vancouver area, and we continue to work to grow our membership. We are starting this fall series of events with presentation from one of new SEMPO Canada members - Matt Astifan from Web Friendly.

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday September 13, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Matt Astifan will be presenting on the Social Science Of Facebook Marketing to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the newly discounted membership fee at only $125 with the same great list of benefits available to all members.

The Social Science Of Facebook Marketing
Most businesses spend money on building a Facebook Page as a “secondary” website. However, with statistical data from Facebook data analysis company PageLever, it’s been proven that this strategy does not convert fans into customers. In fact, 93% of users NEVER RETURN to a Facebook Page after they click the “Like” button.

In his presentation “The Social Science Of Facebook Marketing” Matt Astifan from Web Friendly guides you through an in-depth analysis of how to engage customers and use Facebook Pages to retain new and repeat customers for your business.

You will learn how to:
Take Advantage Of Facebook News-Feed Optimization (NFO), What Experts Say Is The “New” SEO
Create A Custom Facebook Landing Page To Convert Over 32% Of Visitors Into Likes
Implement a Facebook Strategy That Has Distributed Over 10,000 Downloads Of Free eBooks & Reports
See 3 Facebook Advertising Designs That Convert A Click-Through-Rate Of Over 4% (average CTR of Facebook Ads is 0.04%)
Increase Your Likes By More Than 800% In 90 Days (targeted/authentic fans)
Use Facebook’s International Advertising Strategies To Grow Your Fan Count (less targeted, with larger numbers)
Double Your Engagement With 8 Facebook Marketing Mindsets

About Matt Astifan

Matt Astifan is an Internet entrepreneur and the President of Web Friendly, a Vancouver-based school for educating, inspiring and connecting professionals to new media strategies. Last year Matt presented to more than 500 business professionals through live presentations, and reached thousands more online. Matt works individually with clients, and also provides workshops and private corporate training. He is also the co-founder and organizer of Internet Masterminds Group, a rapidly growing not-for-profit organization which offers weekly meeting on Internet marketing related topics to its 600 plus members.

Our Agenda:
6:00 pm - 6-15 pm - Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Any questions, ask those guys:
, Meetup Organizer
, Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/31396972/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

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We are very excited to invite you to the first ever SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Google Canada teams, which will happen in Vancouver on June 29 at the Empire Landmark, 1400 Robson Street.

SEMPO Canada Search Summit will explore successful strategies for Search Marketing, presented by both Google Canada and SEMPO Canada experts. Learn how important the “Three Be’s” - Be Found, Be Engaging, and Be Accountable - are to a successful marketing campaign. Discover latest innovations in search, including Advanced Search Formats, Location Extensions, Click to Call Ads, Longer Ad Headlines, Sitelinks. Get better understanding about Search Marketing industry through perspective and insights as seen through the eyes of both agencies and advertisers. Learn about latest trends in mobile advertisement and Social Media.

Date: June 29th 2011, 9:00am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $99 per ticket. Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login to your SEMPO account to get your free registration.

If you are not a SEMPO member yet, do not miss this great opportunity to join a growing global community of search marketing professionals and make your contribution to this fast expanding industry!

Join SEMPO now for only $125 and attend this exciting event for free, plus receive all the benefits of SEMPO membership for 12 months, including discounts to search marketing events, training at SEMPO Institute, access to library and free webinars!

For more details and registration for this event please visit SEMPO Canada Search Summit page.

We need volunteers!

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.

We also need people to work at registration tables to serve attendees with registrations, badges, etc. Please reply if you are willing to help us with hosting this event, we will really appreciate this.

Please spread the word about this great event through your blogs, Facebook, Twitter, etc. Thanks & look forward to seeing you there.

SEMPO Canada team

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Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on May 5 in Vancouver, Fusion 2011 Pre-Conference Meetup!

We are happy to inform you about first annual Fusion Conference in Vancouver organized by IIMA. Conference will be held at Marriott Renaissance Hotel on May 6th 2011, 8:00am - 6:00pm. Fusion 2011 brings thought leaders from the Digital Marketing industry to exchange ideas and reveal trends that highlight how Search, Social Media and Mobile marketing are fusing to redefine how consumers are engaging brands; and communicates the understanding of the shifting online landscape.

For more details and registration for this event please visit Fusion 2011 page. Please spread the word about this great event through your blogs, tweets, etc.

SEMPO Canada, as one of the sponsors of this conference, will host next meetup as a pre-conference event on May 5, 2011 at Relish Pub (888 Nelson St. in downtown Vancouver) starting at 6:30 pm. We invite all the conference speakers, attendees and organizers to get together and have a great time before busy conference day. It will be a great opportunity to meet new people who work in the Internet Marketing industry and celebrate the launch of new event with a beer and a good food.

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees. 

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/17322743/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

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Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on April 4 in Vancouver!

Here is the first SEMPO Vancouver SEM Meetup that will be held on Monday April 4, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this first SEMPO Vancouver SEM Meetup, we will be discussing among SEMPO members what we would like to do with this exclusive group of Search Engine Marketing (SEM) professionals, especially now that all of the rules have changed as part of SEMPO, including the newly discounted membership fee at only $125 with the same great list of benefits available to all members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/16787714/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

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Announcing a new Meetup for The Vancouver Search Engine Marketing Group on December 7 in Vancouver!

Are you getting tired of spending CPM - CPC and see no ROI?
Would you like to learn more about integrating advertisements as content?

The next Vancouver SEM meetup will be on Tuesday December 7, 2010 at Ceilis Irish Pub. For this SEM Meetup, Jaimie Mcintyre & Jurien Groot, Affiliate Marketing Managers will be presenting on The affiliate marketing game. These two people have years of experience at one of Europe’s biggest affiliate marketing networks: zanox. At SEM Meetup Vancouver, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

Topics covered
This ‘no cure, no pay’ model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!

From a European market perspective, our presenters will share their knowledge about this exciting marketing ‘game’:

* The affiliate marketing (advanced) basics
* Who are the players?
* What are the playing rules?
* SEM & affiliate marketing?
* What makes you win or lose as an advertiser and/or publisher?
* Tips and tricks to increase your odds

Presenters
For the past four years, Jaimie Mcintyre and Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France.

Currently located in Vancouver, they have established an affiliate marketing agency Plan J Marketing. Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15318419/

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The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)

When: Tuesday, September 21, 2010 6:00 PM

Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4

Learn more here:
Meetup.com/VancouverSEM

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On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

More about The Internet Marketing Conference experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC). All aspects of doing business online will be covered from web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting to multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet those who have dared, pioneered, and succeeded. Learn from other’s mistakes. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge.

Newbies and seasoned Internet marketers will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details

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SES Toronto, THE search marketing show in Canada, is approaching fast and this year, it will be on June 9-11 in Toronto, Ontario, Canada.

Please take a minute and look at the impressive list of speakers at Search Engine Strategies (SES) Toronto on June 09-11, 2010

I have been told that there are a number of brand new panels being presented for the first time at SES Toronto, including:

Eye-Tracking Research Update,
Search, PR & the Social Butterfly,
Meaningful SEO Metrics,
Video: The Next Marketing Frontier,
21 Secrets of Top Converting Websites

You can save up to $200 on their conference pass if you register between April 3 and May 21.

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The next Vancouver SEM meetup will be on Tuesday April 13, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Marta Turek from Enquiro: The Double Edged Sword of PPC Measurability

When: Tuesday, April 13, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3

Learn more here:
http://www.meetup.com/VancouverSEM/calendar/12102380/

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The very talented Darren Barefoot & Julie Szabo are launching their second book on Social Media on November 24 in Vancouver and the entire geek community in Vancouver & BC is invited to this book launch & party. The social media handbook is called Friends with Benefits (Because these dead trees aren’t going to sell themselves.) and from what I heard from the ones that read the book already, it is a great handbook for anyone involved in Social Media. I am sure the party will be as great. Hope to seeing you there.

For more info, please signify attendance on facebook: http://www.facebook.com/home.php#/event.php?eid=197667080394&ref=nf

Here are the details anyway:

Date: Tuesday, November 24, 2009
Time: 7:00pm - 11:00pm
Location: Autumn Brook Artists Gallery
Street: 1545 West 4th Avenue

More info on the event:
One of the many benefits of being our friend…

We would love you to join us for the launch of “Friends With Benefits”, our book on social media marketing.

We’ll do a brief talk at some point in the evening, followed by a short reading from the book. We’ll also be available to personally inscribe the many, many copies you’ll surely be purchasing to give out as Christmas gifts.

Sundry details:
* Appetizers will be served
* Convenient cash bar
* Autographed copies of our book will be available for purchase for $20
* There’s lots of street parking around, or you may want to consider parking on Granville Island and walking up to the gallery. Otherwise, the location is served by many lovely bus routes.

For more info on this event, you can also communicate with Darren at

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Did I ever tell you how much I love my CMS? I run it for both eMarketing101.ca and francouver.ca, my social networking site for all francophones living in Vancouver. Both of them are run through ExpressionEngine (EE) and once a year, you can learn from developers & users alike. My friend & chief EE developer Travis Smith from hopstudios.com will be there as well as many others from which you can learn from. Here are all the details.

Friday, October 02, 2009
8:00 AM - 7:00 PM
Pravda Studios, Seattle, WA

Register Here
http://eeroadshow.eventbrite.com

Come join us for a day-long series of sessions on ExpressionEngine, our favourite content management system.

Summary of Sessions
8:30-9:30 am
Breakfast and Registration

10am-11am
“Introduction to ExpressionEngine - From The Man”
by Leslie Camacho

11am-noon
“Making Money Selling EE Add-Ons”
by a great group of panelists

Lunch and hang out time

1pm-2pm
“Deploying and Maintaining ExpressionEngine Using Version Control”
by Jason Hudnutt

2pm-3pm
“Performance Tuning ExpressionEngine”
by Matt Perry

3pm-4pm
“10 Ways to Improve Your ExpressionEngine Site Development”
by Ryan Irelan

4pm-5pm
“Five Minute Demos”
by You!

Cocktail reception

Full Session Details…

Location
1406 - 10th Avenue, Suite 200
Seattle, Washington
http://www.pravdastudios.com
See the map...

Have a Question?
Just ask...

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Take advantage of the early bird prices for IMC Vancouver on September 16-18 if you purchase your ticket before Friday Sept 4.

* IMC Vancouver 2009 will cover each of the important methods of marketing online in order to get the highest quality of traffic to your website.
* Learn the new industry best practices in converting more of your site visitors to: Spend more time on site, achieve better sales and user signup conversion, and better site engagement overall.
* IMC is a conference not only to get the best industry insight but also to meet and connect with those that are the writing the new rules of marketing in Internet Marketing today.

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On September 16-18, Alexandre Brabant, co-chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

More about The Internet Marketing Conference experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC). All aspects of doing business online will be covered from web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting to multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet those who have dared, pioneered, and succeeded. Learn from other’s mistakes. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge.

Newbies and seasoned Internet marketers will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

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Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 8-9 2009. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2009 will be held on June 8-9, 2009 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

Acquisio Search PPC Management Software is now officially the proud sponsor of SEMPO Canada, which will be present at Search Engine Strategies in Toronto.

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