eMarketing 101 Projects

It is with great pleasure and excitement that I announce a new Search Engine Optimization (SEO) project with Non-Linear Creations, a web design and web development firm in Toronto & Ottawa, to work with them on a high-end client in the Canadian landscape. As part of this role, I will be working exclusively in SEO in French for numerous pages. I will be working closely with Bruce Meikle, Search Engine Marketing Specialist for Non-Linear Creations.

Non-linear creations (NLC) is a leading web development and IT integrator, helping clients leverage the business benefits of Internet technology to drive traffic, support sales, and achieve a strong return on online investments.

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It is with great pleasure and excitement that I announce a new Search Engine Marketing project with SkiBanff.com to promote Sunshine Village Ski Resort & Mountain Lodge as well as their numerous family ski vacation packages in Banff, Alberta, Canada. As part of my role, I will be working closely with Don Beaulieu, Director of Sales & Marketing for Sunshine Village.

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It is with great pleasure and excitement that I announce a new Search Engine Marketing project with Layer 7 Technologies in Vancouver (BC) Canada to promote their XML Gateway & SOA Security Solutions Worldwide. As part of my role, I will be working closely with Eric Lowe, Marketing Manager for Layer 7 Technologies as well as Dimitri Sirota, Director of Sales & Marketing.

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C’est avec grand plaisir que je viens de conclure une entente avec le Massif de Charlevoix pour la promotion de la station de ski & ses nombreuses options d’hébergements. Dans ce projet de search marketing pour la saison 2009-2010, je vais travailler en étroite collboration avec Hélène Moreau, Directrice, Ventes, Marketing & Service à la clientèle ainsi que Frédéric Gonzalo, Vice-président, marketing et communications. 

Si vous voulez obtenir plus d’informations sur le Massif de Charlevoix ou désirez organiser un groupe pour l’hiver prochain, veuillez communiquer avec Hélène Moreau à . Elle vous dirigera dans la bonne direction. 

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It is with great pleasure and excitement that I announce a new Search Engine Marketing project with Banffcentre.ca to rent their conference facilities & sell their leadership development programs in Banff, Alberta. As part of my role, I will be working closely with Christopher Lamothe, Senior Web Specialist for the Banff Centre.

If you are looking to organize a conference in the nicest scenary available, you will love the banff centre conference facilities. If you want more information about The Banff Centre, please contact Christopher Lamothe at . 

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Francouver.ca changes its name for Frogcouver.ca

Press Release
Vancouver April 1, 2009. In order to better fulfill the expectations of Vancouver’s francophiles, francouver.ca is proud to announce an official name change to frogcouver.ca.  The new name comes with a new logo and company name. You can check it out on the new website: frogcouver.ca. The official launch party will be held at 8:00 pm on Thursday, April 2 at 104-2181 W 38th Avenue in Vancouver.  The launch party will feature maple taffy on snow while chef Normand “Jumpy” Auclair will present his latest gastronomic creation: the frogs legs poutine.  To mark the organization’s new colors and orientation, frogcouver.ca asks that guests wear something green.  The organizers are also requesting that all members return their francouver.ca T-shirts; these will be replaced promptly with new design T-shirts.  To further support the new orientation, members are also asked to change their pictures and avatars on the site with a picture where they will be wearing a frog costume.

On November 8, 2008, francouver.ca was officially launch.  Its goal was to network Vancouver’s francophone and francophile community through a large number of fascinating activities.  After 5 months, this goal has been very successfully achieved amongst francophones: over 300 new members have joined and francouver.ca has the highest Google rating of all the French websites in Vancouver.  However, Anglophone francophiles were slow to respond.  Alex Brabant, one of the co-founders of the site and director of web and promotion development and activities, ordered a market study of francophiles in greater Vancouver.  This study showed that a name change was necessary.  It turns out that francophiles are not interested in fascinating activities; instead, they prefer cultural and intellectual stimulation.  Moreover, despite its political incorrectness, this study showed that francophiles were much more receptive to the new frogcouver.ca name than they were to francouver.ca.  The new orientation will also be reflected in frogcouver.ca partys.  Instead of partys held in French, with popular French music and cheap beer, the new partys will be multicultural events featuring internationally recognized Canadian artists such as Diana Krall, Nellie Furtado, Barenaked Ladies, Kashtin and Céline Dion.  The French repertoire will henceforth be limited to the French Canadian folklore and will feature artists such as La Bottine Souriante and Le Vent du Nord.  According to Mario Beaudoin, director of cultural activities at frogcouver.ca, the new orientation “should reach a target audience that is much more sophisticated and demanding of our artistic direction while remaining relevant to our original public, the one that made our partys the hottest partys in town”.  Finally, the official hockey team will change its name from Le National to Les Frogs.  The official jerseys will also be changed and will take on the colors of the former hockey team that represented the French network of the Vancouver CBC (Radio-Canada).

For additional information on the name and orientation changes, please contact Alex “Ribbit” Brabant () or Mario “Kermit” Beaudoin ().

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This is a very special project I am bringing on and I am especially happy about this one, since it is a pro-bono agreement. It is the first one I do as eMarketing 101 and I am going to tell why this is so close to my heart. The Zajac Foundation for Children is an non-profit organization that raise money for children with serious and chronic illnesses and disabilities who might not otherwise have a chance to enjoy a summer camp experience. So when Jason Brice came to me and ask for some help with their search marketing plan, the answer was obvious. The idea here is quite simple, kids with a medical condition have the camp from June to September. The rest of the year, the Zajac Ranch for Children rents the facility for groups of all kinds: conferences, private groups, weddings, kids, associations, churches etc. The Ranch itself has everything you can ask for and you can bet that if you scratch yourself on the horseback riding trail, the on-site hospital has everything you can ask for to… love included apparently. 

A lot of my close friends know this but I will share it with everyone now. 10 years ago, I had testicular cancer. A pretty rare one too. I found that having cancer at 27 years old was a pretty disturbing but yet enlightful experience. 3 surgeries later and countless trips to the hospital still seem like a small ordeal compare to what kids with cancer or serious illness have to go through. I considered myself lucky in the end, not having to deal with chemotherapy or radiotherapy but some people are not as lucky, which is why your help counts.

There is a common misconception that has been going around too that I just want to clarify. Alex the man still has 2 balls, but Alex the legend has only one. So the myth continues. 

Please visit the Zajac Ranch for Children & Zajac Foundation when you have a minute and please reserve your spot for your next year’s corporate event or whatever you are responsible to organize.

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I am in shock. I have been working for the last few weeks on a new project of mine to develop something cool for the francophone community in Vancouver and as I was browsing around for some potential partners and polishing my invite list for the main launch event that will be on November 8 (yes, you can put that in your agenda already), I found this:

It reads like this:

The Francommunautés virtuelles program, which was created to encourage the growth of French-language Web applications, content and services, concluded on March 31, 2008. An archived version of the Francommunautés virtuelles Web site is available at: http://www.collectionscanada.gc.ca/webarchives/.

I have to admit that I was not aware of the existence of such program. All I can say is that the idea of building websites has changed dramatically in the last few years and I am very disappointed to hear about the lack of enthusiasm & support of francophone communities in web development, contents and online services. It should come as no surprise for everyone that most sites for francophones living outside Quebec are poorly built and they are built in such a way that it serves organizations more so than the actual French people living in these communities. This is a shame as there is no better way to network francophones in each community than using the Internet to get it done. I promise that I will do my best to change this. It might only be a pinprick (for now) but it is the only way things could change. Stay tuned for the launch (beta) of francouver.ca in the next few months.

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It is a go. eMarketing 101 has finally decided to move one step ahead in its advertising and is pleased to announce that we will be working with Adhack, the DIY (Do it Yourself) Advertising community to create video ads for eMarketing 101. If you want to be part of this great journey or want to contribute in some way, please find the eMarketing 101 commission summary on Adhack.com. This is going to be a lot of fun. I will post the ads here as we progress and you will be able to comment.

Now, if you want to do the same thing I do to market your company more efficiently online and elsewhere (they do all kinds of ads) at a fraction of the cost of any major advertising agency, please feel free to visit Adhack.com for more information or communicate directly with James Sherrett, Director of Adhack: . His talented team will help you develop the powerful advertising ideas that will bring you and your business on a positive viral spin.

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It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with Express-Golf.ca , the group travel website for Golf Vacations in Québec & Eastern States USA.

Express-Golf.ca has a wide variety of golf vacation packages that include transport, golf course fees, food, guide and more. As part of my role, I will be working closely with Richard Bélair, Group Vacation Specialist for Express-Golf.ca. If you live near Montreal and are looking for the best group golf vacations, look no further and visit Express-Golf.ca today. If you want more information about this web project, please contact Richard Bélair at .

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It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with SkiBig3.com, the hub website for the Banff Lake Louise Ski Resorts including Ski Lake Louise, Ski Norquay Resort in Banff as well as Sunshine Village based in Banff, Alberta. SkiBig3.com is about to launch their new site for the upcoming winter season, and I am delighted to have the luxury of time to work on it throughout the summer. 

SkiBig3.com represents the Banff Lake Louise Ski Resorts worldwide for a wide variety of winter ski vacation packages. As part of my role, I will be working closely with Dan Markham, Director of Marketing & Sales as well as Al Stanford, Web Manager for SkiBig3.com. If you are looking for the best Banff Lake Louise winter ski vacations and packages, look no further and visit SkiBig3.com today. If you want more information about this web project, please contact Dan Markham at .

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It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with Brewster.ca, a large travel corporation based in Banff, Alberta. Brewster has launched 2 web projects, VacationsCanada.travel as well as VacationsCanada.tv to sell their Western Canada Vacation Packages worldwide. As part of my role, I will be working closely with Robert Hughes, Manager, E-Strategies.

If you are looking for the best western Canada train & bus vacations and packages, look no further and visit VacationsCanada.travel today. If you want more information about these web projects, please contact Robert Hughes at .

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In the last 2 hour session of a 10 hours intensive coaching program on PPC (Pay Per Click) Management to the students at Masters of Digital Media last month, we fooled around with Megan’s camera and experimented a little with the lights of the projector on a typical Google Adwords MCC (My Client Center) in the background. In this picture, we can recognize (in typical order) Sonu Sharma, Megan Cole, Nadia Aly and myself, which constitutes the PPC & SEO Workforce. We had a lot of fun taking these shots and this is what we ended up with:

Sonu Sharma, Megan Cole, Nadia Aly and myself: MDM PPC & SEO Workforce Team

Alex explaining PPC (Pay Per Click) Management 101

Here is the full set of pictures from that same PPC Coaching session.

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I am proud to announce the start of a new project for eMarketing 101 that we call QuickLearn (the site is coming). QuickLearn is a training series for business professionals to bring them up to speed in all areas of Internet Marketing. We bring you straight to the point of what you need to know so you can implement sound web strategies with confidence. The first seminar is this month on February 19 in the evening and I hope you can make it. It will be all about Search Marketing 101 and how to drive more traffic to your site. I will be the speaker so listen up. Here is more info about it:

Do you want to attract more visitors to your website? (Of course you do!)

Register Online for the QuickLearn business training series: Search Marketing 101.

Search Marketing 101
Presented by Alexandre Brabant of eMarketing101
Hosted by Monique Trottier of Boxcar Marketing

When:
Tuesday, February 19
6:30-8:30 pm
at Boxcar Marketing offices, suite 302, 70 East 2nd Ave.
(corner of Main and Quebec)

How Much?
Cost: $120

Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?

Effective search marketing and optimization is the key component to any successful online presence. If you are unsure of how search works, how to integrate search into your existing promotional campaigns, or why search is important to your business--this is the session for you.

Register Online Today!

For more information or to register in person, contact Monique Trottier at:
(778) 837-9012 or

Feel free to pass around. Thanks!

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It is with great pleasure and excitement that I announce that my plan to start teaching Search Engine Marketing locally is progressing. Recently, the Masters Of Digital Media Program of the Great Northern Way Campus in Vancouver has decided to hire me to teach their students how to build a Search Marketing plan for the school and the program as part of their curriculum.

Megan Cole has introduced me to the directors of the masters of digital media program and so far, I have taught the students how to build a cost efficient Pay Per Click (PPC) program. The students put all the pieces together which does facilitate the process. I will keep you posted on how well they progress in the next few weeks. If you want to know more about Masters of Digital Media Program in Vancouver (BC) Canada, please communicate with Megan Cole at Megan{at}MeganCole{dot}org or visit their website.

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