New Research Shows Top Position Value on Google

I seriously thought for a long time that the introduction of the universal search, the additions of videos, docs and so on in search results, would have a tendency to shift importance to the top 10 positions in search results (as opposed to the top 5, the golden triangle as it was popularized by the Enquiro folks). A new study conducted by Chitika shows revealing facts: position #1 provides twice as much traffic than position #2. Bottom position of page 1 is 143% better than top position of page 2, which people only rarely read. Bottom line: if you are not on page 1, in the top 5 positions, you are done. Now, with all the new sites being launched every week, this task become increasingly difficult as it becomes tougher to reach the same positions.

Here is the link to the results of the study:
http://www.searchnewz.com/blog/talk/sn-6-20100601WhatIsTheTrueValueOfTopRanking.html

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