A cool story pop up on the radar this morning, Porter Novelli International, a wholly owned subsidiary of the Omnicom Group has billed Costa Rica $2 million dollars for a handful of ads in National Geographic Traveler magazine. The ads begin in June and run until November. $2 million dollars for magazines that sit near toilets .. and SEO budget for Costa Rica Tourist
Board (ICT) ... it’s rumored to be zero.

So they spend money on magazines… but have no budget where people are actually looking.. online and though search… amazing stuff.. Source : here and here

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On April 1, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association and President of eMarketing 101, as well as many members of SEMPO Canada, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (#111 - near main entrance) in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com and his team will also be present. Massive Technology Show Vancouver will be held at Robson Square UBC in Vancouver (BC) Canada (800 Robson Street, Vancouver, BC). The show starts at 9h00AM.

Here is more about the Massive Technology Show Vancouver:
The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.

We have free tickets for the tradeshow area & conference, so please get in touch with me if you would like to receive one. Thanks!

Alex Brabant
Co-Chair
SEMPO Canada
alex{at)eMarketing101{dot}ca

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Still don’t believe in SEO?

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This is a very special project I am bringing on and I am especially happy about this one, since it is a pro-bono agreement. It is the first one I do as eMarketing 101 and I am going to tell why this is so close to my heart. The Zajac Foundation for Children is an non-profit organization that raise money for children with serious and chronic illnesses and disabilities who might not otherwise have a chance to enjoy a summer camp experience. So when Jason Brice came to me and ask for some help with their search marketing plan, the answer was obvious. The idea here is quite simple, kids with a medical condition have the camp from June to September. The rest of the year, the Zajac Ranch for Children rents the facility for groups of all kinds: conferences, private groups, weddings, kids, associations, churches etc. The Ranch itself has everything you can ask for and you can bet that if you scratch yourself on the horseback riding trail, the on-site hospital has everything you can ask for to… love included apparently. 

A lot of my close friends know this but I will share it with everyone now. 10 years ago, I had testicular cancer. A pretty rare one too. I found that having cancer at 27 years old was a pretty disturbing but yet enlightful experience. 3 surgeries later and countless trips to the hospital still seem like a small ordeal compare to what kids with cancer or serious illness have to go through. I considered myself lucky in the end, not having to deal with chemotherapy or radiotherapy but some people are not as lucky, which is why your help counts.

There is a common misconception that has been going around too that I just want to clarify. Alex the man still has 2 balls, but Alex the legend has only one. So the myth continues. 

Please visit the Zajac Ranch for Children & Zajac Foundation when you have a minute and please reserve your spot for your next year’s corporate event or whatever you are responsible to organize.

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