Infopresse mentionne un autre bon livre concernant l’influence de l’internet. Infopresse reports another great book on Internet’s influence in our daily lives.

Les annuaires en ligne sont souvent préférés aux bottins de papier, les outils de recherche remplacent les recherches conventionnelles et les sites d’actualité font concurrence aux journaux; il n’y a aucun doute, nous sommes désormais dépendants d’internet.

Toutefois, qui dit internet dit informations, données et renseignements laissés un peu partout au gré de nos navigations virtuelles. En somme, l’on est ce que l’on clique.

Click, un ouvrage lancé en septembre prochain, propose une étude sur nos manières de naviguer sur le net et d’enrichir ainsi une intelligence artificielle qui se nourrit des traces que nous y laissons.

Click: What Millions of People Are Doing Online And Why It Matters,
Bill Tancer, Hyperion Books, 2008, 240 pages, 25,95$.

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Too often we (Search Marketing dudes) are being asked what the New Marketing methods can do for any given business. Too often we discover that the people we are talking to do not understand the rules of the new economy which creates some kind of an awkward situation. How can we say that their organization is not suited to fit with the New Marketing (and that there is not much we can do about it)? Seth Godin in his Book the Meatball Sundae answers this question and explain in details the new trends (14 in total) that define the new economy (or New Marketing) and how search marketing, among other things, is especially bad at interrupting people (old marketing). According to Seth, it is all about creating organizations that are in sync with the New Marketing. He provides countless amount of examples that will help you understand his point and how you can transform your business according to these new rules. Failing to do this will end up in a meatball sundae, a real sundae, with meatballs in it - first degree. Yikes.

That being said, this is not a book that I simply suggest or recommend. You MUST read it if you want to re-align your business in order to make sure you can capitalize on the new Marketing tools that are extremely powerful at generating revenues and profit. Buy The Meatball Sundae on Amazon.com.

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I am in shock. I have been working for the last few weeks on a new project of mine to develop something cool for the francophone community in Vancouver and as I was browsing around for some potential partners and polishing my invite list for the main launch event that will be on November 8 (yes, you can put that in your agenda already), I found this:

It reads like this:

The Francommunautés virtuelles program, which was created to encourage the growth of French-language Web applications, content and services, concluded on March 31, 2008. An archived version of the Francommunautés virtuelles Web site is available at: http://www.collectionscanada.gc.ca/webarchives/.

I have to admit that I was not aware of the existence of such program. All I can say is that the idea of building websites has changed dramatically in the last few years and I am very disappointed to hear about the lack of enthusiasm & support of francophone communities in web development, contents and online services. It should come as no surprise for everyone that most sites for francophones living outside Quebec are poorly built and they are built in such a way that it serves organizations more so than the actual French people living in these communities. This is a shame as there is no better way to network francophones in each community than using the Internet to get it done. I promise that I will do my best to change this. It might only be a pinprick (for now) but it is the only way things could change. Stay tuned for the launch (beta) of francouver.ca in the next few months.

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It is a go. eMarketing 101 has finally decided to move one step ahead in its advertising and is pleased to announce that we will be working with Adhack, the DIY (Do it Yourself) Advertising community to create video ads for eMarketing 101. If you want to be part of this great journey or want to contribute in some way, please find the eMarketing 101 commission summary on Adhack.com. This is going to be a lot of fun. I will post the ads here as we progress and you will be able to comment.

Now, if you want to do the same thing I do to market your company more efficiently online and elsewhere (they do all kinds of ads) at a fraction of the cost of any major advertising agency, please feel free to visit Adhack.com for more information or communicate directly with James Sherrett, Director of Adhack: . His talented team will help you develop the powerful advertising ideas that will bring you and your business on a positive viral spin.

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I just wanted to let you know that I will be away for the next few days in lovely Montreal and although I will still be in work mode with client meetings and so on, I might not be able to answer your emails in a timely manner during that time. I will back in the office on Tuesday August 26. Thanks for your understanding. 

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For as long as I have been managing PPC campaigns, there has always been a common issue across ALL account: the structure. If you don’t have the right PPC account structure, you set yourself up for failure. Of course, few people make the difference between a good account structure and a poor one. If you are not sure about which one is which and what it looks like to have a winning account structure, please feel free to attend this Free Webcast on Tuesday, August 19 - 1 PM EDT

PPC Tips for Success: Building a Winning Account Structure

Speaker:
Addie Conner, CourseAdvisor, Inc.

Creating a successful paid search (PPC) campaign depends on a variety of elements, from keyword research all the way to informed evaluation of the leads you’ve generated. But one of the most important “big picture” aspects of your PPC campaign is your initial account structure: organize it well, and you’ll reap the benefits of positive results. Organize it poorly, and your campaign is sunk.

Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s PPC campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure—why it’s important, what factors you should consider before you get started, and how you can go about developing a structure that’s right for your campaign.

In this webcast you’ll learn:
* How quality score factors into your account structure
* When to use multiple accounts in your campaign
* What the search engines see - and why it’s important to know
* What to consider when evaluating automated tools

Addie Conner is Director of Search Marketing for CourseAdvisor, Inc.

Register Now
Sponsored by:
Sponsored by Marin Software

This webcast is sponsored by Marin Software, which provides an enterprise-class search management application to larger advertisers and agencies. Marin Search MarketerTM addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin deploys rapidly, with no charges to destination URLs, with pay-as-you-go pricing and no fees. Marin offers a 30-day, full-featured free trial and is designed for marketers spending $50,000 and more per month on paid search. For more information, please visit marinsoftware.com

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Rachel from SEO Site Checkup sent me an email this morning to check her new SEO tool which provides all kinds of recommendations on how to improve the Search Engine Optimization (SEO) of your site. As such, I suggest you check it out when you have a minute. It does provide some great tips on how to make your site more search engine friendly.

Here is more on SEO Site Checkup:
SEO Site Checkup can analyze your site and give recommendations so that your site will load faster, rank higher for your search terms, and get more visitors.

Please visit SEO Site Checkup for additional information.
or email Rachel at:

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It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with Express-Golf.ca , the group travel website for Golf Vacations in Québec & Eastern States USA.

Express-Golf.ca has a wide variety of golf vacation packages that include transport, golf course fees, food, guide and more. As part of my role, I will be working closely with Richard Bélair, Group Vacation Specialist for Express-Golf.ca. If you live near Montreal and are looking for the best group golf vacations, look no further and visit Express-Golf.ca today. If you want more information about this web project, please contact Richard Bélair at .

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Adhack.com is getting together with the official launch of its beta version, tonight, August 8 at 7h00PM at the Anza Club in Vancouver. It is the official launch party and James has put all the good stuff together for a great evening. 

Why you should come? Because Adhack is revolutionary & fun. (hacking has always been a lot of fun. Ask any hacker or James)

Here are more information:
They still have a few tickets remaining for last-minute shoppers—friends you might like to invite, folks you know are coming but haven’t signed up. So get on those:

Register here: http://adhack.eventbrite.com

Here are those details party party again, in case you need them:

7 pm to midnight
At the Anza Club
3 W. 8th Avenue
(W. 8th at Ontario)
Vancouver (BC)

More details and a map to the Anza Club on the AdHack Blog:
http://blog.adhack.com
(potentially requiring some scrolling)

Bonuses!

1 - bring your favorite ad to the door and we’ll trade you for a drink ticket.
2 - bring your iPod and you can play DJ. Intro your songs, spin the tunes.
3 - invitations from ad creators:
http://blog.adhack.com/2008/08/07/fresh-new-diy-adhack-party-ads/
4 - tags for the event: ‘adhacklaunch’ and ‘ahlp08’

Questions?
Let us know:

Oh, my. See you tonight!

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This is a very special day. For 6 months, I have been holding tickets to see my favorite band: Angels and Airwaves. If don’t know about them, now is a good time to check them out and even attend the concert. You won’t be disappointed. Some compare them to the next U2. Here is the video of their most famous song, The Adventure. I am sure there would still be tickets available.

Here are the details for tonight’s concert:
Angels and Airwaves (with The Color Fred)
Commodore Ballroom, Vancouver, BC
Thursday, Aug 7, 2008 07:00 PM

Additional Information:
This event has been rescheduled from March 6, 2008 to August 7, 2008.
Tickets will be honored for the new date.

For more info about Angels & Airwaves, please visit their official site and
http://en.wikipedia.org/wiki/Angels_&_Airwaves

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I just got an article this morning from Kelly Sonora that would be very helpful to bloggers, writers and those who writing for the web becomes part of their daily responsibilities. The article is called 50 Must-Have Firefox Extensions for Writers. For anybody who writes a lot, this article is a must and I think you are going to find this interesting.

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Listen to Katie Donovan of the SEMPO Institute discuss the history of the Institute, the details of the courses—including topics, authors and frequency of updates—and why the Institute courses are right for you.

http://www.webmasterradio.fm/Search-Engine-Optimization/Webcology/Sphinn-Sphamm.htm

More on SEMPO Institute: SEMPO Institute is THE Source for Search Marketing Training

Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player.

Search Marketing has gone mainstream. The industry is expected to double between now and 2011. In the United States and Canada the expected spends in organic and paid search will reach $11.6 Billion in that year. Search Marketing is becoming an integral part of every business’ marketing efforts. SEMPO’s 2006 research shows that more than half of the companies in the survey created and/or expanded their Search Marketing budget by shifting funds from other marketing initiatives. As this trend continues to grow, every marketing professional will need to have a basic understanding of Search Marketing just to keep up-to-date with the best marketing practices.

Supported by SEMPO, SEMPO Institute has been able to tap into the knowledge and experience of SEMPO’s members and sponsors to deliver courses which have developed best practices and standards. Our course authors consist of more than 35 industry leaders. Additional experts have peer-reviewed the courses to ensure that all the information is accurate and truly is a best practice.

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