Let me just start this with a statement: the risk of doing Search Marketing is actually not doing it. According to Philippe Le Roux, President of Montreal-based Online Marketing agency VDL2 in an article published today in La Presse, talks about how we have reached a critical point where it shows how the Internet has won its battle against traditional media & how we assist at the beginning of a great media revolution. Many other search marketing specialists around the globe concur with his position, where traditional medias are on the verge to extinction. According to Le Roux, the revolution has officially begun and we can already see that the popularity & usage of the Internet is happening at the expense of advertising revenues for print media, TV and radio. Still, Philippe Le Roux is adamant that traditional media resist with all the energy they have left to preserve their advertising revenues. Conservatism and other factors contribute to accelerate the rate of change. The article also shows that profound changes are happening in the way people seek information and how their comfort level with the Internet and Search Engines increase exponentially. 

What’s in it for you?
Le Roux provides all the examples you need so you understand where to put your advertising dollars from now on and why. (Hint: Some of it is called Search Engine Marketing or SEM)

That is a great article sent by my dad, Carl Brabant, who has always been part of battles that were worth fighting for. Thanks Dad! if you want to read the full article, feel free to send me an email and I will send you the PDF. I can’t seem to locate the link to the article online.

Here are a few excerpts from the article: (en français)

Personne ne sera étonné d’entendre, en 2008, que le phénomène Internet bat son plein et que la Grande Toile est devenu le principal média des Canadiens de moins de 35 ans. Et personne ne sourcillera en apprenant que cette révolution se fait au détriment des journaux quotidiens, de la télévision conventionnelle et de la radio. C’était écrit dans le ciel, dira-t-on. Pourtant, les grands médias s’accrochent, résistent, cherchent des voies de préservation pour leur assiette publicitaire. Hier c’était TQS. Qui sera le prochain ? Pour comprendre davantage la situation, j’ai rencontré Philippe Le Roux, président de la firme montréalaise de marketing interactif VDL2, qui, en janvier dernier, annonçait dans le bilan de ses tendances 2006-2010, qu’Internet avait gagné et que les médias ne seraient plus jamais les mêmes.

“Aux États-Unis, affirme-t-il, les recettes publicitaires des quotidiens ont chuté de 8,7 % en 2007 et celles de la télévision et de la radio ont diminué de près de 2 %. Mais en même temps, elles continuent de croître du côté Internet à un taux annuel de 15 à 30 % suivant les marchés. À un point tel qu’en Grande Bretagne, elles devraient dépasser celles de la télévision dès l’an prochain.”

Malgré la distribution grandissante d’exemplaires gratuits ou vendus à fort rabais, la chute de la diffusion des quotidiens continue à se faire sentir. Paradoxalement, alors que “cette uniformisation en cours va à contre-courant de la société de l’information dans laquelle les nouvelles technologies nous plongent, les grands médias ne veulent voir que la relative croissance à court terme du trafic de leur site web”, soutient-il. Le cri du tyrannosaure ? À terme, “cet état de fait risque que de provoquer une rupture radicale entre ces médias et la population”.

Or voilà que cette utilisation croissante du Triple W s’accompagne de facteurs de renforcement qui ne font qu’ajouter au mouvement d’accélération. Une commodité en appelle une autre; plus on en utilise, plus on en utilise ! Un bel exemple est le phénomène communautaire, avec, en fond de scène, une effervescence de gens de plus en plus présents sur le Net pour chercher leur information, confiants de la trouver.

Peut-on parler d’une tendance lourde ? “ Lourde, documentée et inéluctable ! Nous sommes au coeur de la révolution médiatique, celle qui se prépare depuis des années. Les mois à venir vont être riches en rebondissements, réorganisations, remises en question. Cela, quoi qu’en disent, quoi qu’en fassent les grands médias qui, présentement, s’accrochent, résistent et cherchent des voies de sauvegarde pour leur assiette publicitaire. Le mouvement s’accélère et le conservatisme peut être dangereux.”

Tout un programme en perspective!

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As part of the QuickLearn Business Training Seminars, on April 11, Alexandre Brabant, President of eMarketing 101 & Co-Chair Of SEMPO Canada Search Marketing Association, will be presenting a Search Marketing 101 Seminar in Vancouver (BC) Canada. The Search Marketing 101 Seminar will be held at Workspace, 400 - 21 Water Street, Vancouver BC. If you are interested to attend please register online or communicate with Monique Trottier of Boxcar Marketing for more information: or (778) 837-9012

Here is more about the QuickLearn Search Marketing 101 in Vancouver:
Search Marketing (SEM) is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?

Effective search marketing and optimization (SEO) is the key component to any successful online presence. If you are unsure of how search works, how to integrate search into your existing promotional campaigns, or why search is important to your business--this is the session for you.

REGISTER HERE

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While the talented folks at Work Industries are re-branding themselves to Boxcar Marketing, a dynamic clever name to move ideas online, we are again organizing a Search Engine Marketing 101 Seminar on April 11 in Vancouver (BC) Canada and we hope you can make it. Here is some more information about it. 

So, do you want to attract more visitors to your website? (who does not want more visitors to their site?)

Register for the QuickLearn business training series. Our Friday, April 11 session is Search Marketing 101.

QuickLearn: Search Marketing 101
presented by Alexandre Brabant of eMarketing101.ca
and Monique Trottier of Boxcar Marketing

Date: Friday, April 11, 2008

Time: 10:00 am to 12:00 pm

Location:
Workspace
400, 21 Water Street
Vancouver, British Columbia V6B 1A1

Map to Workspace

Cost: $150
REGISTER HERE

Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website.

Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?

Effective search marketing and optimization is the key component to any successful online presence. If you are unsure of how search works, how to integrate search into your existing promotional campaigns, or why search is important to your business--this is the session for you.

Monique Trottier is the president of Boxcar Marketing. Her online expertise spans blogging, podcasting, web design, email newsletters, search marketing (PPC and SEO), online media relations, and writing for the web. Monique writes an online newsletter called “Underwire: Full support for non-techies,” and she is a frequent presenter at national conferences, a guest lecturer at Simon Fraser University and has appeared on Tech TV Lab with Leo.

Alexandre Brabant is the president of Vancouver-based eMarketing 101. He is a leading Search Marketing Specialist and the Co-Chair of SEMPO Canada, Canada’s Search Engine Marketing Professionals Organization.

Register for QuickLearn here.

For more information on QuickLearn or to register in person, contact Monique Trottier at 778-837-9012.

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On the same spirit of my last post, April 1 always finds its fair share of April Fool’s Jokes. Google has been well known for sending press releases on new products or new ventures on April 1. The introduction of Pigeon Rank in 2002 was my favorite but you could have a good laugh reading the full collection of Google April Fool Jokes, including the latest one, the launch of an ambitious collaborative project between Google and Virgin called “Virgle”.

Here is an excerpt from the press release:

“Earth has issues, and it’s time humanity got started on a Plan B. So, starting in 2014, Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars.”

You can become part of this exciting project by signing up online at google.com/virgle. You can also watch these explanatory clips about how Sergey, Larry & Richard are planning to accomplish their dream:

Alternatively, please find a lot more to read on April Fool Jokes 2008. 

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